You searched for How to avoid the traditional to digital marketing transition trap

Will your silo based approach turn you into the next Kodak?

September 2, 2016

interesting observations, marketing process optimisation, strategic management

…nail into their own brand coffin. It would be safe to guess that had they broken down their silos and come together to understand the customers’ needs and wants there…

Have It Your Way: A Marketing Award for a Commercial Mess

April 9, 2018

industry news & trends, marketing process optimisation, marketing procurement, return on investment, strategic management

…e-commerce, digital/social and those pesky Millennials killing brand growth. Marketing adjusted a bit. CMOs abandoned their spending proclivities to procurement, and then CMOs changed their job titles to Chief Growth…

The challenges in measuring the value your agencies contribute to your marketing

March 12, 2018

agency remuneration / compensation, interesting observations, marketing process optimisation, marketing procurement, return on investment

…way available for the majority of advertisers to measure agency value is to calculate the resources required to deliver the outputs required for the marketing strategy. There are a number…

How Procurement grades Marketing expenditure strategically

October 25, 2013

agency remuneration / compensation, industry news & trends, interesting observations, marketing procurement, strategic management

…the Board, the boss, the Governments and the regulators) have a larger conscience today. They want a greater say in the governance of delivery to the consumer. They want a…

All in this together? Marketing Management in a Recession.

June 25, 2020

…the TrinityP3 Global Team share insights and tips to make the marketing budget go sustainably further. From reducing complexity and waste in the supply chain to moving the focus from…

Managing Marketing: Fake news and its impact on news media

January 25, 2019

industry news & trends, media planning & buying, podcasts

…they’re against fake news, fake accounts and they’ve gone to the very media the digital world says is dead to communicate the fact they’re doing something about it? Peter: Perhaps…

Why business needs to radically rethink marketing structures

August 8, 2018

interesting observations, marketing process optimisation, return on investment, strategic management

…(money/people) to deliver the same (or more) outputs, we fail to look at how to use the inputs we have in a more effective or innovative manner to deliver something…

Newsletter 19 June 2019

June 20, 2019

…being customer-centric Managing Marketing: The Power Of Direct Marketing In A Digital World Managing Marketing: The Importance of Leveraging And Optimising Sponsorships Why agencies need to think like a perpetual…

Newsletter 27 March 2019

March 27, 2019

…the next 100. The Top 5 Managing Marketing Podcast Episodes What were the hottest topics and who the hottest guests? Over the 99 episodes to date the top topics were:1….

Centralize or decentralize your marketing department?

June 25, 2020

…centralized or decentralized? The bigger the organization the more likely it’s decentralized. Or to achieve more consistent marketing is it centralized? But there are other marketing structures available. In fact,…

Digital & Technology

June 8, 2017

(How to ensure your digital technology investment is delivering the performance promised) Technology is revolutionising marketing and marketing practice. Digital technology is core to the marketing process today. Automated marketing,…

Too many agencies on the roster? Or marketers doing too much with too little?

September 30, 2016

agency remuneration / compensation, agency search & selection, interesting observations, marketing process optimisation, marketing procurement, strategic management

…are adding more channels to their marketing plan, requiring more specialist agencies to deliver to these channels, the amount invested into each channel is decreasing. Too much marketing and advertising…

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Will your silo based approach turn you into the next Kodak?

Have It Your Way: A Marketing Award for a Commercial Mess

The challenges in measuring the value your agencies contribute to your marketing

How Procurement grades Marketing expenditure strategically

All in this together? Marketing Management in a Recession.

Managing Marketing: Fake news and its impact on news media

Why business needs to radically rethink marketing structures

Newsletter 19 June 2019

Newsletter 27 March 2019

Centralize or decentralize your marketing department?

Digital & Technology

Too many agencies on the roster? Or marketers doing too much with too little?

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