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Newsletter 19 June 2019

…being customer-centric Managing Marketing: The Power Of Direct Marketing In A Digital World Managing Marketing: The Importance of Leveraging And Optimising Sponsorships Why agencies need to think like a perpetual…

Newsletter 27 March 2019

the next 100. The Top 5 Managing Marketing Podcast Episodes What were the hottest topics and who the hottest guests? Over the 99 episodes to date the top topics were:1….

Centralize or decentralize your marketing department?

…centralized or decentralized? The bigger the organization the more likely it’s decentralized. Or to achieve more consistent marketing is it centralized? But there are other marketing structures available. In fact,…

Digital & Technology

(How to ensure your digital technology investment is delivering the performance promised) Technology is revolutionising marketing and marketing practice. Digital technology is core to the marketing process today. Automated marketing,…