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3 ways to put more efficient marketing process into effective practice

August 12, 2019

interesting observations, marketing process optimisation, strategic management

…and management communications planning go to market activity calendars community management content creation and storytelling organisational structures team structures team ways of working project responsibility assignment briefings campaign performance evaluation…

Managing Marketing: Marketing, Investors And The Economy, Stupid

October 25, 2019

industry news & trends, media planning & buying, podcasts, return on investment, strategic management

…oriented; they only have a very short time horizon when they don’t trust management (of a company). And if the management team – and by management I mean CEO, CFO…

A brand is a promise of an experience

August 26, 2019

interesting observations, strategic management

This post is by Dennis Flad, a well-recognised expert in strategic brand, product and service management. He is managing partner at Prospire and has also been the head of the…

Managing Marketing: Call Centres for Customer Experience Insights

September 10, 2021

data & direct marketing, interesting observations, marketing process optimisation, podcasts, strategic management

…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Paul Scott is an advisor and director at Digital Village, General…

Marketing Directors: are you spending your time on the right things?

August 3, 2016

interesting observations, marketing process optimisation, strategic management

…came down to where and how they spent their time. The really successful marketing directors spent very little time with their agencies. The very successful agency management I met spent…

Managing Marketing: Communicating More Effectively In Business

August 30, 2019

marketing process optimisation, podcasts, strategic management

…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Steve Sheppard is the Managing Director ANZ at Interactifs, a professional…

5 ways agencies can bamboozle procurement about their compensation

June 27, 2014

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement, resource rate calculator, strategic management

…the overhead. That is they become an overhead contribution. This may include accounts and finance people, clerical and administrative support staff, some senior management and some production resources. If you…

Before you move forward with agency remuneration, make sure you look back

April 20, 2016

agency remuneration / compensation, agency solutions, marketing process optimisation, strategic management

…in the Ad Cost Checker database Agency Disciplines: Account management and management, strategy, creative, digital, technology, production and more. Resourcing benchmarks: We have distinct benchmarks for various advertiser categories such…

The five universal principles of successful pitch management

July 17, 2013

agency remuneration / compensation, agency search & selection, marketing procurement, strategic management

This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and…

Management Credentials Review & Management Market Discussion

June 24, 2019

…charged at net based on the economy rate for travel, standard taxi rates for transfers and four star accommodation rate if required. *Management visits are available at stated rates in…

Beware the shortcomings of one-man-band marketing consultants

June 13, 2014

agency solutions, marketing process optimisation, strategic management

…management and agency management, that had at some point left the agency world late in their careers to set up a business to employ themselves. What they were selling was…

Managing Marketing: Corporate Gaslighting In Advertising

April 17, 2020

industry news & trends, podcasts, strategic management

…interest of all involved. Rob: An old colleague of mine once said that a lot of middle management want to be told they’re right but senior management want to know…

How to save $650,000 in 2013 with a change in attitude

January 25, 2013

agency solutions, interesting observations, marketing process optimisation, return on investment, strategic management

…driven communication plans; and making sense of a more complex digital marketing environment. Who’s the ‘Lance Armstrong’ in your business? The Client? The Creative Director? All the Account Management Team?…

Are We Mixing Up Creativity With Innovation?

June 28, 2013

agency solutions, industry news & trends, marketing process optimisation, return on investment, strategic management

…innovative, to be truly original. And despite all the courses, books and management presentations, innovation is easier read – than done. As Scott Berkun says in ‘The Myths Of Innovation’…

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3 ways to put more efficient marketing process into effective practice

Managing Marketing: Marketing, Investors And The Economy, Stupid

A brand is a promise of an experience

Managing Marketing: Call Centres for Customer Experience Insights

Marketing Directors: are you spending your time on the right things?

Managing Marketing: Communicating More Effectively In Business

5 ways agencies can bamboozle procurement about their compensation

Before you move forward with agency remuneration, make sure you look back

The five universal principles of successful pitch management

Management Credentials Review & Management Market Discussion

Beware the shortcomings of one-man-band marketing consultants

Managing Marketing: Corporate Gaslighting In Advertising

How to save $650,000 in 2013 with a change in attitude

Are We Mixing Up Creativity With Innovation?

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