You searched for How to avoid the traditional to digital marketing transition trap

Sustainable Marketing

April 23, 2015

…on your marketing communication show it to be aligned with industry best practice stewardship? We work with our clients to review their communication strategies to ensure they are aligned and…

The Marketing Management Book of the Year 2016

November 21, 2016

…is a must read for any marketer grappling with the fast-paced environment of today’s marketing. This is the fourth year that TrinityP3 has published the Top 50 Marketing Management Posts…

The importance of financial analysis in determining marketing priorities

February 1, 2017

agency remuneration / compensation, agency search & selection, marketing process optimisation, marketing procurement, media planning & buying, return on investment, strategic management

…The problems and issues we address impact more than the cost of the agency, they impact the overall performance of the marketing. The transformation of the marketing function through the…

3 ways to make sure that social media expert is really an expert

December 7, 2012

industry news & trends, interesting observations, social media & digital marketing

…social media” What to look for: Do they dominate the front page for their own name with the trade press, their own websites, social media profiles, etc? Do they have…

Nathan Hodges

September 3, 2011

…survive first contact with the agency marketplace – the composite pitch 7 ways you might be demotivating your existing agencies 5 ways to further reduce the influence of marketing in…

Managing Marketing: Putting the value back into agency remuneration

August 12, 2016

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing procurement, podcasts

…they are vendors in the way that they may talk about partnership but the way they structure their business and the way they do business, engage in business, they are…

Marketing transformation: a cautionary tale of two marketers and two very different outcomes

February 6, 2017

agency search & selection, agency solutions, interesting observations, marketing process optimisation

…to manage the transformation beyond making major changes to the roster – even though they acknowledged that a pitch would be disruptive and confronting to the incumbent. As the conversation…

Managing Marketing: The Role Of E-Commerce In Marketing And Business

June 21, 2019

data & direct marketing, interesting observations, marketing process optimisation, podcasts, return on investment

…their interests are, how frequently they purchase, what products they like and dislike, how frequently they like to purchase and so on. Darren: What they browse, what they search. Paul:…

Global Marketer Week 2014 addresses the big marketing issues

April 7, 2014

industry news & trends, interesting observations, marketing process optimisation, return on investment, strategic management

…“Too much marketing is about deception. I didn’t get into marketing to be deceptive. I got into marketing because I believe great brands can be inspiring.” “The most important thing…

Managing Marketing: The Role Of Audits In Marketing And Advertising

October 18, 2019

agency remuneration / compensation, agency search & selection, industry news & trends, marketing procurement, podcasts, return on investment

…You can listen to the podcast here: Follow Managing Marketing on Soundcloud, TuneIn, Stitcher, Spotify and Apple Podcast. Transcription: Darren: Welcome to Managing Marketing. And today we are in the…

Why in-house agencies are not really advertising agencies

November 28, 2018

agency solutions, industry news & trends, marketing process optimisation, marketing procurement

…the hallway the sales team are building their B2B customer relationships using social media. Then around the corner the Marketing team are also using paid social media to boost their…

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Sustainable Marketing

The Marketing Management Book of the Year 2016

The importance of financial analysis in determining marketing priorities

Nathan Hodges

Managing Marketing: Putting the value back into agency remuneration

Marketing transformation: a cautionary tale of two marketers and two very different outcomes

Managing Marketing: The Role Of E-Commerce In Marketing And Business

Global Marketer Week 2014 addresses the big marketing issues

Managing Marketing: The Role Of Audits In Marketing And Advertising

Why in-house agencies are not really advertising agencies

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