You searched for Roster Performance Management

Anti-competitive, corporate bully or smart competitive business

September 1, 2021

agency search & selection, interesting observations, marketing procurement

…the marketing process. He is considered a global thought leader in optimizing marketing productivity and performance across marketing agencies and supplier rosters. There are plenty of advertising agencies. Some may…

How many agencies do you need and how to get there

April 25, 2020

…a result, a roster of 20, 50 or even 70-plus agencies is not that uncommon these days even on a moderate spend, and managing such a roster presents enormous challenges…

How to make best use of your media agency services – and why you should care

February 24, 2016

agency solutions, industry news & trends, interesting observations, media planning & buying, strategic management

…care. TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier roster, understand its strengths and weaknesses, and develop an optimal structure to improve your performance. Why do you…

Newsletter 4th October 2017

September 14, 2017

…including creative, digital, media, design, social and the disciplines within each of these categories including management, account management, strategy, conceptualisation, production and implementation. Using the data we have collected and…

Marketing Structure Alignment

April 23, 2015

…structure centralised, decentralised or distributed? Are your product focused, segment focused or channel focused? Or is your marketing structured constantly changing? Often marketing performance is limited by struggling with out-dated…

Don’t Count Out the Holding Companies – At Least Not Yet

October 16, 2017

agency solutions, industry news & trends, marketing procurement, return on investment, strategic management

…agencies, as some observers have suggested. He should not restructure, simplify or redouble cost reduction efforts at his agencies – they are already starved and feeble. Cost management should not…

The Ten Most Common Traps for Marketing Directors

October 14, 2016

agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, industry news & trends, interesting observations, marketing process optimisation, social media & digital marketing, strategic management

…a lot, you can actually measure them. Media Transparency, Performance and Value Assessment 4. No agency roster strategy Great marketers have structures internally and externally that align to the business…

Newsletter 4th April 2018

April 4, 2018

…expansive agency rosters or implementing technology solutions, and in the past five years, restructuring marketing functions and processes to deliver improved performance. So, what are the six biggest challenges facing…

Advertising agency fees: You only get what you pay for

December 9, 2015

agency remuneration / compensation, agency search & selection, marketing procurement, return on investment

…rationalising the creative agency roster for a major consumer goods advertiser, the shortlist of three included the incumbent at the advertiser’s insistence and two of the top credentialed agencies in…

Newsletter 11 September 2019

September 5, 2019

…Surveying agency relationships and performance for a major government department Populating a redesigned roster model for a large finance brand © 2019 – TrinityP3 Global Marketing Management Consultants –…

Why agency CEOs are giving away their profits

June 17, 2015

agency remuneration / compensation, agency search & selection, marketing procurement

…cost to the agency and to the advertiser’s business? The personal consequences It is difficult to separate these, but the fact is that senior management in multinational agencies at a…

Managing Marketing: The benefits and complications of production decoupling

July 18, 2018

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, podcasts, return on investment, television & electronic production

…work you do in the Cannes awards? TrinityP3’s Production Management Assessment provides a detailed evaluation of your current production operation and recommendations to achieve optimal performance. Find out more here…

Better to mess up a pitch yourself than pay someone to do it for you

August 10, 2020

agency search & selection, marketing procurement

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. Any fool can hang up a shingle and call…

May 2014

October 9, 2014

…past 5 years I have made the pilgrimage across the Pacific to attend the ANA Advertising Financial Management Conference. Although the focus is clearly US, it is by far the…

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Anti-competitive, corporate bully or smart competitive business

How many agencies do you need and how to get there

How to make best use of your media agency services – and why you should care

Newsletter 4th October 2017

Marketing Structure Alignment

Don’t Count Out the Holding Companies – At Least Not Yet

Newsletter 4th April 2018

Advertising agency fees: You only get what you pay for

Newsletter 11 September 2019

Why agency CEOs are giving away their profits

Managing Marketing: The benefits and complications of production decoupling

Better to mess up a pitch yourself than pay someone to do it for you

May 2014

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