You searched for Agency & Supplier Search Selection

Managing Marketing: The transformation of the client / agency ecosystem

July 22, 2016

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, podcasts

…maybe eight years ago, I wrote the book, “Agency Mania”, so it goes back to that. Darren: That’s what I’m thinking of, the book was “Agency Mania”. Bruno: Agency Mania…

Managing Marketing: The Current State Of Client And Agency Relationships

August 16, 2019

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing procurement, podcasts

…down or the client has significant issues around an agency, so we probably see the worst of client agency relationships there. Anita: We do. Darren: And even with relationship management,…

What is the best agency remuneration model for every advertiser?

August 1, 2016

agency remuneration / compensation, interesting observations, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. It is interesting that according to the ANA the most common agency compensation model is…

17 ways advertisers can make their advertising production more transparent

September 20, 2017

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, television & electronic production

…and not support hidden agendas, especially where an agency may engage a related production supplier. So here are our seventeen areas or principles when reviewing your agency and production contracts:…

Retained AOR or project fees? Which one is best?

May 16, 2018

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, return on investment

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. I received an email today from my friend and industry colleague, Francisco Escobar, who said…

Managing Marketing: Putting the value back into agency remuneration

August 12, 2016

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing procurement, podcasts

…driven. I mean, everything about the agency reporting, the agency remuneration, compensation, the agency way of working is about cost recovery and yet, we live in a world that rewards…

The challenges facing Automotive marketers in selecting new agencies – Three case studies

September 6, 2017

agency search & selection, agency solutions, case studies, interesting observations, marketing procurement

…2 Prestige Automotive – Agency Search & Selection (Asia) Challenging Problem: The company global procurement policy is to review their supplier arrangements every three years and therefore it was incumbent…

Agency & Supplier Search &/or Selection

April 23, 2015

…Advertising Suppliers can register for new business opportunities here. Read more on Agency & Supplier Search &/or Selection here Hear more on Agency Search & Selection from a TrinityP3 expert….

Do you need a search consultant? Or are you planning to go it alone?

June 10, 2019

agency search & selection, interesting observations, marketing procurement

…practice framework. We’re dreading it Are we dreading an agency search process? If you’re dreading embarking on an agency search, you can take a lot of the headache out of…

Importance of relationship management from day one of a new agency appointment

October 31, 2014

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. We see and hear about this time and time again. In the glow of the…

How media agencies can poison the waterhole in a pitch

October 9, 2019

agency remuneration / compensation, marketing procurement, media planning & buying

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. With price becoming such a driver in the selection…

A perfect match: Finding the best advertising agency

March 18, 2016

agency search & selection, agency solutions, podcasts

…station that I worked for. They had a very close relationship with an advertising agency. He really liked the guy that ran the ad agency. It was a small agency…

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Managing Marketing: The transformation of the client / agency ecosystem

Managing Marketing: The Current State Of Client And Agency Relationships

What is the best agency remuneration model for every advertiser?

17 ways advertisers can make their advertising production more transparent

Retained AOR or project fees? Which one is best?

Managing Marketing: Putting the value back into agency remuneration

The challenges facing Automotive marketers in selecting new agencies – Three case studies

Agency & Supplier Search &/or Selection

Do you need a search consultant? Or are you planning to go it alone?

Importance of relationship management from day one of a new agency appointment

How media agencies can poison the waterhole in a pitch

A perfect match: Finding the best advertising agency

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