Managing Marketing: The transformation of the client / agency ecosystem
…maybe eight years ago, I wrote the book, “Agency Mania”, so it goes back to that. Darren: That’s what I’m thinking of, the book was “Agency Mania”. Bruno: Agency Mania…
…maybe eight years ago, I wrote the book, “Agency Mania”, so it goes back to that. Darren: That’s what I’m thinking of, the book was “Agency Mania”. Bruno: Agency Mania…
…the room and not just the selection panel. We’ll often, if it’s a creative agency, we can even bring in members of their media agency to be part of that…
…down or the client has significant issues around an agency, so we probably see the worst of client agency relationships there. Anita: We do. Darren: And even with relationship management,…
…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. It is interesting that according to the ANA the most common agency compensation model is…
…and not support hidden agendas, especially where an agency may engage a related production supplier. So here are our seventeen areas or principles when reviewing your agency and production contracts:…
…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. I received an email today from my friend and industry colleague, Francisco Escobar, who said…
…driven. I mean, everything about the agency reporting, the agency remuneration, compensation, the agency way of working is about cost recovery and yet, we live in a world that rewards…
…2 Prestige Automotive – Agency Search & Selection (Asia) Challenging Problem: The company global procurement policy is to review their supplier arrangements every three years and therefore it was incumbent…
…Advertising Suppliers can register for new business opportunities here. Read more on Agency & Supplier Search &/or Selection here Hear more on Agency Search & Selection from a TrinityP3 expert….
…a lot of the advertising client’s money flows through a media agency and out to other 3rd parties. In an agency/principle relationship the agency has a degree of fiduciary responsibility…
…practice framework. We’re dreading it Are we dreading an agency search process? If you’re dreading embarking on an agency search, you can take a lot of the headache out of…
…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. We see and hear about this time and time again. In the glow of the…
…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. With price becoming such a driver in the selection…
…Service offering Creative agency Media agency Digital agency Social agency PR agency DM agency Other – Specialist agency Strategy x x x x x x x Reporting/analytics x x x…
…station that I worked for. They had a very close relationship with an advertising agency. He really liked the guy that ran the ad agency. It was a small agency…