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Testimonials

August 9, 2011

…for identifying the strategic drivers and then a process to specifically allocate the resources needed to effectively deliver both the immediate and longer term Group Marketing needs of the bank.”…

How to employ story techniques to cultivate innovation

November 23, 2020

interesting observations, marketing process optimisation, strategic management

…to lower the capsule gently to the ground. On the day the capsule was to re-enter the Earth’s atmosphere, everyone was in hangars and control rooms watching the event on…

Managing Marketing: The Crisis In The Loss Of Creative Confidence

October 23, 2020

agency solutions, interesting observations, podcasts, return on investment

…the fact that he went out to the factory and started talking to the guys building the car. And they hated the car and he asked why. And they said…

Agency Testimonials

September 3, 2011

…managed by TP3. They are extremely professional in the way that they manage these Client reviews, from the briefing, response to questions, what is required from the agency, the logistics…

2020 was the Year of Science. Could 2021 be the Year of Marketing?

February 17, 2021

industry news & trends, marketing process optimisation, return on investment, strategic management

…marketing itself. Marketing people like to say that they are there to give the customer a seat at the boardroom table and they do it by listening to customers and…

Ad agencies are great storytellers for their clients, but can the global agency networks tell their own stories?

August 5, 2020

agency search & selection, agency solutions, industry news & trends

…statement on how they bring these big three elements together to produce the best results for their clients. Creativity, data and production. The emphasis on each element might vary from…

Five things agencies and marketing don’t know about marketing procurement, but should

September 14, 2020

marketing procurement

…‘for’ the brand and ‘against’ the agency. Good marketing procurement understands that the consumer is the most important thing. How are we going to surprise and delight them with what…

Four key ways TrinityP3 delivers value to agencies

November 4, 2020

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement

…in the USA, literally wrote the book on the history of advertising agencies, the challenges that they face, the pressures they are under and the strategies they need to adopt…

Six ways TrinityP3 adds value for marketers beyond just solving challenges

November 18, 2020

marketing process optimisation, marketing procurement, return on investment, strategic management

…and opinions…. to now be able to add value to the value of marketing itself. This analytical approach allows us to measure the greatest obstacle to marketing value – complexity……

How to align your digital marketing to marketing

February 26, 2016

agency solutions, customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, mobile marketing

…there are business objectives, there are marketing objectives, there are digital and there are data objectives. And they all need to work together hence the overlapping circles and they should…

How do your agency rates stack up and why?

April 2, 2014

agency remuneration / compensation, agency solutions, industry news & trends, iPhone business app, marketing procurement, resource rate calculator

…also dependent on the advertiser, as the agency will set their pricing on the particulars of the client. The size of the client and the size of the project provide…

What is the definition of Marketing?

August 19, 2016

industry news & trends, interesting observations, strategic management

…President, Foxboro Consulting Inc. Marketing IS everything Marketing is everything a company does, from how they answer the phone, how quickly and effectively they respond to email, to how they…

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Testimonials

How to employ story techniques to cultivate innovation

Managing Marketing: The Crisis In The Loss Of Creative Confidence

Agency Testimonials

2020 was the Year of Science. Could 2021 be the Year of Marketing?

Ad agencies are great storytellers for their clients, but can the global agency networks tell their own stories?

Five things agencies and marketing don’t know about marketing procurement, but should

Four key ways TrinityP3 delivers value to agencies

Six ways TrinityP3 adds value for marketers beyond just solving challenges

How to align your digital marketing to marketing

How do your agency rates stack up and why?

What is the definition of Marketing?

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