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Management Consultants
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2014 ANA Advertising Financial Management Conference – a comprehensive review

…the scope of work (SOW) to eliminate duplication of work across agencies. This duplication, driven by the complexity of the marketing mix, is a key area of waste. Eliminating overlapping…

Managing Marketing Podcasts

…discusses the role of digital media and digital marketing.   Virginia Hyland is founder of Hyland Media and she talks about the state of media for independent agencies.   Jo…

Agency & Roster

…define your scope of work for your agencies? Do you use your scope of work to focus your agencies to the task at hand? Do you allocate work across your…

Managing Marketing: The Role Of Technology In Improving Media Agency Productivity

…lot of agencies have said is the amount of reporting has become huge. Considering the amount of investment by channel and the complexity of those investments, the clients of today…