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Why pitch consultants should be advisors and not marriage arrangers

December 9, 2020

agency search & selection, marketing procurement

…for the foreseeable future. This article first appeared in The Drum on October 15, 2020 TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and…

Anti-competitive, corporate bully or smart competitive business

September 1, 2021

agency search & selection, interesting observations, marketing procurement

…Story. This article first appeared in Campaign Asia on August 4, 2021 TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment….

What are the biggest challenges facing marketing today?

July 12, 2017

agency remuneration / compensation, agency search & selection, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, green marketing & sustainability, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, social media & digital marketing, television & electronic production

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. You can share and discuss your biggest marketing challenges here. Back in February this year…

Why Sydney Skinny is great training for successful agency pitching

May 1, 2015

agency search & selection, agency solutions, interesting observations, marketing procurement

…marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. On March 1 this year I participated in my first Sydney Skinny….

Tricky procurement RFP questions and how to side-step them

October 4, 2021

agency search & selection

…largely irrelevant to agency search and selection, procurement teams will receive more meaningful and insightful responses by following five golden rules: Context. Providing context for both the reason for the…

Pitch etiquette guide for clients and agencies

October 26, 2018

agency search & selection, agency solutions

…agency search, or create a compelling presentation for a potential client, take time to think about how your brand should extend pitch etiquette during a search process. Little effort. A…

Procurement panels do not always deliver on their promise

March 4, 2011

agency remuneration / compensation, agency search & selection

…was to drive reduction in suppliers and negotiate increased economies of scale. The outcome was five panels or services “buckets” of similar suppliers with 2 – 3 suppliers in each…

Managing Marketing – The state of marketing procurement

April 1, 2016

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing procurement, podcasts

…client the other day and it’s looking at processes and it’s all the agency. I said I don’t think it’s all the agency, it’s a two-way street. Actually, both of…

Improved creative agency selection using strategic workshops

December 2, 2011

agency search & selection, agency solutions, industry news & trends, strategic management

…and more sustainable outcomes. Even the agencies that are unsuccessful find the process more open and transparent. How does this compare with the agency search and selection processes you have…

Reducing expenditure by determining and minimising print obsolescence

March 4, 2013

agency solutions, green marketing & sustainability, marketing process optimisation, marketing procurement, print production, return on investment

…samples – check with all the principle stakeholders (agency, supplier, marketer, customers) if they require samples, but be cautious as on high cost complex items this can add up. Make…

Managing Marketing: good agency contracts and good contractual practice

July 15, 2016

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, podcasts, strategic management

…agency/client agreement was three pages long. It was a letter. It said, “Hey, you’re my agency. You’re going to do my creative and I’m going to pay you this and…

Does your marketing procurement live the core value of Project Spring?

August 4, 2021

marketing procurement

…collaborative and eventually trusted partner. For example, the solution to supplier underperformance is not to tender the supplier. Often changing suppliers may appear to solve the problem in the short…

Do marketers in Asia face similar marketing challenges to those in the West?

July 10, 2019

interesting observations, marketing process optimisation, marketing procurement, media planning & buying, return on investment, strategic management

…The team was under strength and stretched with their planned activities. Yet they were helped through the required supplier evaluation and selection process with a tailored approach that enabled clear…

Marketers & Advertisers

August 9, 2011

…agency-roster performance? Needing strategically to rationalise & align your agency roster? Or wanting to search & select the perfect agency? Review your marketing supplier & agency contracts? Assistance in managing…

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August 9, 2011

…Value Digital & Technology Performance Agile Delivery Performance Sustainable Marketing Performance Agency Selection: The Pitch Consultant’s Definitive Guide for 2021 TrinityP3 has been helping clients with successful agency selection for…

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Why pitch consultants should be advisors and not marriage arrangers

Anti-competitive, corporate bully or smart competitive business

Why Sydney Skinny is great training for successful agency pitching

Tricky procurement RFP questions and how to side-step them

Pitch etiquette guide for clients and agencies

Procurement panels do not always deliver on their promise

Managing Marketing – The state of marketing procurement

Improved creative agency selection using strategic workshops

Reducing expenditure by determining and minimising print obsolescence

Managing Marketing: good agency contracts and good contractual practice

Does your marketing procurement live the core value of Project Spring?

Do marketers in Asia face similar marketing challenges to those in the West?

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