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The Marketing Management Book of the Year 2017

…is a must read for any marketer, marketing procurement, marketing technology and advertising agency grappling with the fast-paced environment of today’s marketing. This edition is proof the issues of marketing

Marketing Structure Alignment

…reduced to whether to centralise or de-centralise. Often marketing will undergo successive organisational changes from major realignments to modest structural changes within the marketing team. These changes are either driven…

Creative Awards not a winner (Award night)

to further their careers? The sponsors who get to present the awards? Or is it the organisations who run these shows? Who profit from offering another award show to an…