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Can you get a market comparison of your media agency without a pitch?

September 30, 2021

…experts go beyond the relationship performance to evaluate and quantify the commercial performance including media value, agency fees, contract suitability and process efficacy to validate current performance to market and…

Newsletter 22 February 2017

February 22, 2017

…advertisers? How does TrinityP3 rate as Management Consultants against these 7 critical qualities? If you think it’s expensive to hire a professional marketing management consultant to do the job, wait…

How to strategically align an existing team

May 20, 2016

marketing process optimisation, strategic management

…impact both the teams and your performance, meaning you are setting yourself up to fail in your new role from the get-go. The ‘rearrange the deckchairs on the titanic’ approach…

Marketing Technology and its impact on Media Ethics and Transparency

February 24, 2017

agency remuneration / compensation, marketing procurement, media planning & buying

…the performance of the media investment. Practically this means that they may need to completely re-think their media buying process and explore options to decouple media planning from buying. Or,…

Digital & Technology Transformation Review

June 8, 2017

…this what you are looking for? If so contact us now to discuss how we can help you. OPPORTUNITY Marketing technology has huge potential to magnify the performance of your…

Is purpose really what the consumer is seeking?

November 22, 2021

industry news & trends, strategic management

…The truth about Purpose and performance, the dangers of ‘Values Disconnect’; multiple consumer personas; and the What, Why, Who, How guide to getting purpose right. Simon Sinek says that consumers…

Managing Marketing: Marketing Analytics

May 7, 2021

data & direct marketing, media planning & buying, podcasts, return on investment

…in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Tasman Murray is the founder and Managing Partner of Holistic Analytics. Tasman and David discuss the…

You want transparency from your media agency? Look at your own behaviour first

May 16, 2016

agency remuneration / compensation, agency solutions, industry news & trends, media planning & buying

…actually represent a well-planned or efficient TV buy anyway. Most others who performance-manage agencies in this way also want continuous year on year decline in media cost, no matter what…

Turning great strategy into great performance

October 28, 2009

Evalu8ing - Relationship Performance Monitoring

…through the implementation. It is called the Strategy-to-Performance gap. The main reasons identified for the gap are: Inadequate or unavailable resources Poorly communicated strategy Actions required to execute not clearly…

Taking your marketing in-house? It is time to improve productivity

December 16, 2019

agency remuneration / compensation, industry news & trends, marketing procurement

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. Bringing agency services in-house is all the rage according…

Stakeholder Engagement and Alignment

April 23, 2015

(How to effectively collaborate with your colleagues to improve your marketing performance) Customer-centric marketing and customer experience management requires the organisation to align to the customer strategy. The success of…

Why the buying exercise is flawed in a media pitch, especially during the COVID-19 pandemic

September 21, 2020

agency search & selection, marketing procurement, media planning & buying

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. There is a procurement practice when it comes to…

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Can you get a market comparison of your media agency without a pitch?

Newsletter 22 February 2017

How to strategically align an existing team

Marketing Technology and its impact on Media Ethics and Transparency

Digital & Technology Transformation Review

Is purpose really what the consumer is seeking?

Managing Marketing: Marketing Analytics

You want transparency from your media agency? Look at your own behaviour first

Turning great strategy into great performance

Taking your marketing in-house? It is time to improve productivity

Stakeholder Engagement and Alignment

Why the buying exercise is flawed in a media pitch, especially during the COVID-19 pandemic

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