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Digital & Technology Transformation Review

June 8, 2017

…this what you are looking for? If so contact us now to discuss how we can help you. OPPORTUNITY Marketing technology has huge potential to magnify the performance of your…

Media auditing is dead. Long live media auditing?

September 21, 2021

…performance. DARREN: Well that certainly makes sense, Stephen. But what does not make sense is the fact it is still called a media audit. STEPHEN: That is true, Darren. As…

Why working / non-working ratios no longer work for advertising

October 27, 2017

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, return on investment

…the sudden resurgence is a combination of management consultants who are pushing Zero Based Budgeting, not so much to drive marketing performance and return on investment, but more as a…

Newsletter 16 February 2022

March 10, 2022

Global Marketing Management Update 16 February 2022 Welcome to the February edition of TrinityP3’s e-news Pitching is always controversial. Beyond the fact that there is a winner and there are…

Can you get a market comparison of your media agency without a pitch?

September 30, 2021

…experts go beyond the relationship performance to evaluate and quantify the commercial performance including media value, agency fees, contract suitability and process efficacy to validate current performance to market and…

Newsletter 18 August 2021

August 30, 2021

…in-house agencies, one of the major flaws is these in-house operations are often not performance-managed effectively to ensure that the investment is justified. But how should you measure the performance…

The five questions CMOs should be asking their CEO

November 13, 2019

marketing process optimisation, strategic management

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. Chief marketing officers have the shortest tenure in the…

Clients and Agencies Need to Ditch the Pitch

November 18, 2019

agency remuneration / compensation, agency search & selection, marketing process optimisation, marketing procurement

…from either clients or agencies. Here are some all-too-common examples: What is the purpose of the relationship? Is it to drive improved performance or ensure that the relationship operates on…

Newsletter 15 April 2020

May 7, 2020

…decades has advised marketers globally on improving productivity, performance and marketing value. Join us for a free 1-hour online workshop titled ‘‘Unlocking performance post lockdown – Create more marketing value…

Managing Marketing: Marketing Analytics

May 7, 2021

data & direct marketing, media planning & buying, podcasts, return on investment

…in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Tasman Murray is the founder and Managing Partner of Holistic Analytics. Tasman and David discuss the…

How your agency compensation method can add value

October 3, 2011

agency remuneration / compensation

…of performance, relationships and marketing metrics are ineffectual and yet widely popular. But when real profit incentives are linked to the financial performance of the brand and the agency and…

The Pitch conundrum: To Pitch, or not? Is that even the right question?

June 28, 2021

agency remuneration / compensation, agency search & selection, marketing procurement

…the performance of the incumbent, but rather a hunt for discounts/savings or a belief that relationships should not be allowed to get too strong, as they may get in the…

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Digital & Technology Transformation Review

Media auditing is dead. Long live media auditing?

Why working / non-working ratios no longer work for advertising

Newsletter 16 February 2022

Can you get a market comparison of your media agency without a pitch?

Newsletter 18 August 2021

The five questions CMOs should be asking their CEO

Clients and Agencies Need to Ditch the Pitch

Newsletter 15 April 2020

Managing Marketing: Marketing Analytics

How your agency compensation method can add value

The Pitch conundrum: To Pitch, or not? Is that even the right question?

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