You searched for How to avoid the traditional to digital marketing transition trap

Marketing Directors: are you spending your time on the right things?

August 3, 2016

interesting observations, marketing process optimisation, strategic management

…agencies to get on with the job whether he’s there or not. These marketers trust them to be on the job – available when they’re needed – and understand their…

Managing Marketing: Aligning Network Advertising Agencies To Purpose And Value

July 26, 2019

agency remuneration / compensation, interesting observations, marketing process optimisation, podcasts, strategic management

…creatives in’ as if we were the sideshow to be brought into the meeting with the client. Priya: I personally believe they should be in there leading and helping the…

How to build effective marketing workshops

February 8, 2013

interesting observations, marketing process optimisation, strategic management

…facilitated 15 minute MarketingCafe exercise to allow the team to discuss potential impact and opportunities. 5 – Start conversations – don’t finish them Many marketing workshops focus too much on…

Managing Marketing: The Role And Importance Of A Healthy Trade Media

May 8, 2020

agency solutions, industry news & trends, marketing process optimisation, podcasts

…journalists, the brighter sparks that we have in the industry, there is going to be a fundamental shift to how they look at things and the things they question. And…

How your independent agency can land major clients without pitching

November 20, 2020

…driving the trend to independents? Is the pitch process the best way to win major clients? How independents go about winning new business How The Agency Accelerators can help this…

What’s the most common reason agencies lose clients?

July 6, 2020

…did the incumbent lose the business. If you don’t think we have the answer here, please let us know what you think the answer is on one of the many…

All-time greatest TrinityP3 marketing management posts

March 23, 2016

agency remuneration / compensation, interesting observations, iPhone business app, marketing procurement, media planning & buying, resource rate calculator, social media & digital marketing, strategic management

…the issues facing the media industry and more importantly how to prioritise the issues to be addressed and how to address them. This was the second year we had run…

How to fix agency or agency roster problems

August 31, 2018

agency remuneration / compensation, agency search & selection, interesting observations, marketing process optimisation, marketing procurement

…colleagues are consulting to the CFO on how to reduce marketing expenditure). Then there are the options further ‘downstream’ as the consultant speak goes, to take advantage of the economies…

Some of the differences between traditional and digital media planning and buying

June 1, 2012

agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, industry news & trends, media planning & buying, social media & digital marketing

…the campaign. Or if they are, then usually not to the full potential of the media investment. So what should you pay for the full optimising digital service? Well some…

How to incentivise collaborative agency behaviour with performance based remuneration

April 13, 2016

agency remuneration / compensation, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, return on investment, strategic management

…The more they have contributed, the more they maintain their share. The less they have collaborated, the more they lose of their share of the pool, which is shared with…

8 big content marketing mistakes marketers are still making

April 5, 2013

data & direct marketing, industry news & trends, social media & digital marketing, strategic management

…or professional solution and due to the quality and utility of the free version it is easy to attract people to upgrade to the premium version. Note I said attract,…

Innovating broadcast production during a global pandemic

August 12, 2020

…time there has been significant innovation in production. Driven by technology and embraced to achieve the desired outcome. During the webinar we discuss: The limitations of production during the pandemic…

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Marketing Directors: are you spending your time on the right things?

Managing Marketing: Aligning Network Advertising Agencies To Purpose And Value

How to build effective marketing workshops

Managing Marketing: The Role And Importance Of A Healthy Trade Media

How your independent agency can land major clients without pitching

What’s the most common reason agencies lose clients?

How to fix agency or agency roster problems

How to incentivise collaborative agency behaviour with performance based remuneration

Innovating broadcast production during a global pandemic

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