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How your agency compensation method can add value

October 3, 2011

…of performance, relationships and marketing metrics are ineffectual and yet widely popular. But when real profit incentives are linked to the financial performance of the brand and the agency and…

Media negotiations and media buying benchmarking

December 9, 2011

agency solutions, marketing process optimisation, media planning & buying

…it is much less relevant to benchmark the pass than it is to ensure that future media investment represent the best possible value and deliver the performance required. Therefore in…

Newsletter 4 August 2021

August 30, 2021

…and performance of an agency partner. We benchmark and balance all of the factors that provide a platform for performance potential and delivery. The assessment examines structure and processes for…

Deciding on the right agency fee model is now easier

October 10, 2018

agency remuneration / compensation, interesting observations, marketing procurement

…performance based fee models that link the agency fee to the marketing and financial performance of the advertiser are also increasingly popular. Often these performance models are used to create…

TrinityP3 Newsletter 25th July 2018

July 25, 2018

…terms impact client / agency relationships Why performance based payments need to be an incentive not a disincentive Why working / non-working ratios no longer work for advertising Do you…

Five things agencies and marketing don’t know about marketing procurement, but should

September 14, 2020

marketing procurement

…and / or performance discussions will be heavily weighted towards the performance of those aims. No one wins if agency A charged 100k less than agency B, but agency B…

Environmentally Sustainable Marketing – Become an instant expert

July 16, 2018

green marketing & sustainability, interesting observations, marketing process optimisation, strategic management

…TrinityP3 Instant Expert Certificate: PS – remember to look back over all the other posts in the ‘Become an Instant Expert’ Series: Marketing Performance Measurement Agency Performance Measurement Media…

Agencies & Suppliers

August 9, 2011

…We can help you. Benchmark and manage your client Scope of Work Transform your remuneration to reflect performance & value Ensure your agency rates are market competitive Relationships High-performance, high-value…

Why marketing needs to change to drive a business

October 7, 2016

agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…structured their marketing the right way to deliver that performance. Marketing is often seen as the promotions department that works to the side of the business, when it needs to…

Four key ways TrinityP3 delivers value to agencies

November 4, 2020

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement

…client performance “What is it you want Mary? You want the moon? Just say the word and I’ll throw a lasso around it and pull it down”. Jimmy Stewart sums…

Ten common problems with agency retainers

May 11, 2018

agency remuneration / compensation, interesting observations, marketing procurement, resource rate calculator

…the agency complained. 7. Retainers do not incentivise agency performance Retainers are a straightforward way for paying for agency resources. They provide the agency with the surety of knowing they…

The impact of economies of scale on scope of work cost

March 22, 2017

agency remuneration / compensation, marketing process optimisation, marketing procurement, return on investment

…be overlooked and an opportunity wasted. Download your free White Paper on Agency Scope of Work Management TrinityP3’s Scope of Work Management service evaluates your current agency scope of work…

Why hourly rates are no measure of value when negotiating agency fees

May 22, 2019

agency remuneration / compensation, agency search & selection, marketing procurement

…provided their rates against specific and defined titles and roles in agency management, account management, strategy, creative and production. The rates were calculated as an index against the TrinityP3 benchmarks…

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How your agency compensation method can add value

Media negotiations and media buying benchmarking

Newsletter 4 August 2021

Deciding on the right agency fee model is now easier

TrinityP3 Newsletter 25th July 2018

Five things agencies and marketing don’t know about marketing procurement, but should

Environmentally Sustainable Marketing – Become an instant expert

Agencies & Suppliers

Why marketing needs to change to drive a business

Four key ways TrinityP3 delivers value to agencies

Ten common problems with agency retainers

The impact of economies of scale on scope of work cost

Why hourly rates are no measure of value when negotiating agency fees

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