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Newsletter- February 2014

…making. Continue Reading How to avoid the 10 classic strategic decision making traps   Top 50 Posts – buy a copy today Strategic Marketing Management and Marketing Procurement continues to

Newsletter 17 July 2019

…sensitive and confidential. Restructuring marketing for the future The market is changing and becoming ever more complex and business and marketing strategies are changing to meet the challenge. While strategies…

Newsletter 15 April 2020

…noon BST The economic impact of the COVID-19 pandemic means that few organisations will have the cash resources to support their marketing activities. So beyond simply further cutting costs, how

Newsletter 29 April 2020

…Zero Based Budgeting spiral marketing budgets to zero? How to make your strategy stick with a strategic story Managing Marketing: Sustainable Brand Purpose Covid-19: Will it change Marketing? Managing Marketing:…

Newsletter 16 January 2019

…sat down with his Zoom Digital Recorder and recorded a conversation on the role of storytelling in business and marketing, right there and then. Since then I have had chats…