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Can marketers, procurement and advertising agencies work together?

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. At the ANA Advertising Financial Management Conference this year in Phoenix, Arizona, Bill Duggan presented…

The Marketing Management Book of the Year – 2014 edition

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. On April 10, 2006 we published our first blog post titled “Where have all the…