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Newsletter – March 2014

…even up to 40% less than previously. Afterall, the agency was desperate to hold on to the client and to hold on to as much of the revenue from that…

Newsletter 18 December 2019

…mid-2015, when I was considering starting a podcast, I decided the topic was to be how to manage the marketing process to achieve the full potential that marketing delivers. The

Newsletter 5 June 2019

…experience the challenges procurement faces when dealing with the needs of marketing. Read more here. 10 ways Marketing and Procurement can work together for better results To many marketers, the

Marketing Strategy Performance Review

(How to get an independent assessment of your marketing strategy) How robust is your marketing strategy? Does it leverage the latest opportunities available? Your marketing strategy defines the marketing requirements…