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Selecting the right agency roster structure to achieve strategic business alignment

January 13, 2012

agency search & selection, agency solutions, strategic management

…and weaknesses. The main agency roster structures are: The Full Service Agency Holding Company Model Created Customised Agency Lead Agency Strategic Group Strategic Tier Best of Breed There is no…

Do Clients Get The Agencies They Deserve?

September 18, 2017

agency search & selection, agency solutions, customer relationship management, interesting observations

…partner Suppliers generally supply widgets – not brains and creativity. If you refer to your agency as a supplier, chances are they’ll act like one. Call them and treat them…

Strategically aligning your media suppliers to your overall communications requirements

March 30, 2012

agency solutions, marketing process optimisation, media planning & buying, social media & digital marketing, strategic management

…around the various and ever expanding media disciplines. This highlights the very broad base of disciplines now encompassed by the term ‘Media Agency’ and the complex matrix of specialities, specialists…

A new approach to segmenting marketing and advertising agencies and suppliers

September 17, 2012

agency search & selection, agency solutions, customer relationship management, data & direct marketing, industry news & trends, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. There are times when we will be contacted by either a marketer or procurement and…

Procurement process: get all agencies in for a pitch Q&A?

May 20, 2013

agency search & selection, agency solutions, interesting observations, marketing procurement, public sector, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Here is a procurement practice that I will never understand. When managing the tender process…

How to position your advertising agency as relevant to the modern world

October 3, 2008

agency search & selection

…newsworthiness of this topic, Euro RSCG had seized the opportunity to make a valuable and relevant contribution to the discussion. Many times when we are running agency search and selection…

Content Marketing World 2013: Insights from Lee Odden

September 16, 2013

industry news & trends, interesting observations, social media & digital marketing

…connect data. Google alone handles one billion searches a month, with approximately 16% of these searches combining new search terms. So, how do you know that your content is even…

How Procurement is becoming customer focused

August 9, 2013

industry news & trends, marketing procurement, strategic management

…& research, including design & development, through to research & testing, business cases & pricing and all promotional planning. But Marketing would not manage engineering or operations, sourcing & supply…

June 2007

October 24, 2014

…To rationalise large numbers of like suppliers to achieve economies of scale and assist in supplier management. In this case only existing suppliers on the panel would be asked to…

Six reasons why you may have many more agencies and suppliers than you need

September 22, 2017

agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. We provide a very popular solution called Agency Roster Alignment where we analyse and map…

Publicity – February 2014

November 11, 2014

…Media Companies Events Agency of the Year 2014 The AdNews Challenge Media Sales Summit Australian Magazine Awards 2014 Awards Agency of the Year Glossy Awards Locus Awards Advertising Hall of…

Managing Marketing: Branded Merchandise, Product Safety and Supply Chain Ethics

September 11, 2020

green marketing & sustainability, marketing procurement, podcasts, return on investment

…supplier we have to do a SAQ, which is a self-assessment questionnaire which even for the supplier in Australia it goes through the really detailed areas to get them signed…

To pitch or not to pitch? The issues every marketer should consider before answering this question.

January 6, 2012

agency search & selection, agency solutions

…numbers of like suppliers to achieve economies of scale and to assist in supplier management. In this case only existing suppliers on the panel would be asked to participate. But…

June 2007/1

October 24, 2014

…To rationalise large numbers of like suppliers to achieve economies of scale and assist in supplier management. In this case only existing suppliers on the panel would be asked to…

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Selecting the right agency roster structure to achieve strategic business alignment

Do Clients Get The Agencies They Deserve?

A new approach to segmenting marketing and advertising agencies and suppliers

Procurement process: get all agencies in for a pitch Q&A?

How to position your advertising agency as relevant to the modern world

How Procurement is becoming customer focused

June 2007

Six reasons why you may have many more agencies and suppliers than you need

Publicity – February 2014

Managing Marketing: Branded Merchandise, Product Safety and Supply Chain Ethics

To pitch or not to pitch? The issues every marketer should consider before answering this question.

June 2007/1

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