…does this printer look like? We believe you should be looking for the following three qualities in your approved print supplier. 1. Customer service 2. Established organization …
…the advertiser, or their agency, but with a myriad of suppliers. Printers, packaging companies, design companies, public relation firms all have these brand assets in their possession. One advertiser had…
…we have seen does not work because it has an underlying assumption that all suppliers are equal. In fact, not all suppliers are created strategically equal. The requirements of each…
…sponsors, and twelve supplier deals as well as a further 80 suppliers listed on their website. That’s a lot of people to keep happy… 10. Push the boundaries Can I…
…new agency relationship to deliver maximum performance) Adding a new agency or supplier to your roster? Or are you replacing an existing roster supplier with a new agency or supplier?…
…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. There is an on-going industry discussion about agency rosters. What is the best size? Is…
…more. Their external agencies and suppliers have included everything from research companies to call centres and marketing technology suppliers to print houses. Event management companies to data analytics specialists and…
This post is by Stephan Argent, President of Agency Search and Media Management Consultancy Le Riche Argent and a member of the Marketing FIRST Forum, the global consulting collective co-founded…
…April 2006Edition 48 – Media & production – April 2006Edition 47 – Media Buying Timing – March 2006Edition 46 – TV Bid Authentication – March 2006Edition 45 – Agency Selection…
…resourcing of your – * television campaigns * print production * media strategy & buying * agency relationship & remuneration * direct marketing * interactive campaigns * public relations IN…
…mailing list, by emailing their details to people@p3.com.au is it enough just checking the bottom line? Traditional agency estimate You get the television production estimate from the agency…
…2006Edition 48 – Media & production – April 2006Edition 47 – Media Buying Timing – March 2006Edition 46 – TV Bid Authentication – March 2006Edition 45 – Agency Selection –…
…– March 2006Edition 46 – TV Bid Authentication – March 2006Edition 45 – Agency Selection – February 2006Edition 44 – TV Cost Control – January 2006Edition 43 – Think outside…
…60 – The marketing power of pr – September 2006Edition 59 – Agency remuneration strategies – September 2006Edition 58 – Understanding agency billings – August 2006Edition 57 – Selecting agencies…