You searched for How to avoid the traditional to digital marketing transition trap

Measuring Creative Agency Workloads in Scopes of Work The ScopeMetric® Unit (SMU)

October 27, 2019

…this workload unit is called the ScopeMetric® Unit (SMU). For media agencies, the workload unit is called the Media ScopeMetric® Unit (MSMU). This White Paper describes the creative agency ScopeMetric®…

The role of marketing procurement: A procurement leader perspective

June 13, 2012

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing procurement, return on investment

…how the structure of the marketing deals are working (or not working) and providing input to maximising value to the relationship(s). This means taking a step back from the operational…

Managing Marketing: Making Older Women Uninvisible In Business

May 1, 2020

agency solutions, industry news & trends, podcasts, return on investment, strategic management

…incredibly brutally. They were told they would find and marry a woman, they would be the breadwinner, they’d have kids, they’d look after the house and that was the way…

Heaven and Hell in Advertising

June 19, 2017

agency search & selection, agency solutions, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, return on investment

…These marketing programs are costed out, and the agencies are paid by the deliverable at a fair rate, permitting them to staff the work properly. Agencies then staff the Scopes…

The Marketing Management Book of the Year 2015

November 9, 2015

…resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they…

Aligning Marketing to Business Growth

April 23, 2015

…we are engaged to do this work, beyond ensuring the marketing function is delivering the business objectives, such as: To validate independently the marketing strategy and associated performance metrics To…

Managing Marketing: Marketing, Investors And The Economy, Stupid

October 25, 2019

industry news & trends, media planning & buying, podcasts, return on investment, strategic management

…But they and every large company with multiple brands has to make the choice about how much do you leave to the brands to build their own brand and own…

Managing Marketing: The expanding role of the media agency in marketing

September 23, 2016

agency search & selection, agency solutions, data & direct marketing, interesting observations, marketing procurement, media planning & buying, podcasts, return on investment, social media & digital marketing, strategic management

…the viewer or the person having the ad served. Mat: They know how to do the tagging on the ad serving, they know how to manage and measure all of…

Business Events

November 10, 2011

…therefore agency fees have been under pressure. In fact, both marketers and their agencies are having to create more output, by using more software tools across more marketing channels with…

Stephen Wright

March 25, 2020

…complexities of the marketplace and providing guidance to clients on how they can best benefit from the new media landscape. Connect via: Recent Articles: Perspective on the digital supply chain…

Michael Farmer

April 20, 2017

…marketing Ad Agencies are Complex Businesses. New Metrics are Needed for Improved Management Forget ‘The Agency of the Future.’ Fix ‘The Agency of Today’ Is there an Advertising Industry ‘Normal’…

Media Investment in a Recession – Performance, Transparency or Both?

July 1, 2020

…(and the trade media) has been obsessed with achieving media transparency. But in the face of the coming recession following the COVID-19 pandemic, will marketers need to change the focus…

Why it is time to bring your advertising production into the 21st Century

October 9, 2015

agency solutions, interesting observations, marketing procurement, print production, television & electronic production

…the customer experience. Therefore, the application of technology in the production process should be to make the process more flexible and faster in delivering content to the customer at the…

The impact of economies of scale on scope of work cost

March 22, 2017

agency remuneration / compensation, marketing process optimisation, marketing procurement, return on investment

…week, effectively 52 different press ads, which they planned to brief each week to allow the agency to make the execution topical. The agency had provided an estimate of the…

« Previous Page Next Page »

Search

Measuring Creative Agency Workloads in Scopes of Work The ScopeMetric® Unit (SMU)

The role of marketing procurement: A procurement leader perspective

Managing Marketing: Making Older Women Uninvisible In Business

Heaven and Hell in Advertising

The Marketing Management Book of the Year 2015

Aligning Marketing to Business Growth

Managing Marketing: Marketing, Investors And The Economy, Stupid

Business Events

Stephen Wright

Michael Farmer

Media Investment in a Recession – Performance, Transparency or Both?

Why it is time to bring your advertising production into the 21st Century

The impact of economies of scale on scope of work cost

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

ThinkTV and the Future of TV Advertising – Are we in the future, or the past?

Should agencies adhere to the same ethical, environmental and social standards their clients do?

Value-based, cost-based, pricing-based, and performance-based agency fees – bring it on