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Management Consultants
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Aligning Marketing to Business Growth

…we are engaged to do this work, beyond ensuring the marketing function is delivering the business objectives, such as: To validate independently the marketing strategy and associated performance metrics To

Business Events

therefore agency fees have been under pressure. In fact, both marketers and their agencies are having to create more output, by using more software tools across more marketing channels with…

Stephen Wright

…complexities of the marketplace and providing guidance to clients on how they can best benefit from the new media landscape. Connect via: Recent Articles: Perspective on the digital supply chain…

Michael Farmer

marketing Ad Agencies are Complex Businesses. New Metrics are Needed for Improved Management Forget ‘The Agency of the Future.’ Fix ‘The Agency of Today’ Is there an Advertising Industry ‘Normal’…