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…growth) Procurement & Sourcing (this includes finance and everyone responsible for improving productivity) Agencies & Marketing Suppliers (and this is a growing group of traditional agencies, consulting firms, media vendors,…

What can marketers do now to manage brands through the media transparency debate?

…Transparency, Performance and Value Assessment takes a holistic look at the operation of your media agency, assessing against best practice at every stage of the journey. It aims to give…