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If marketing and their agencies were responding to a customer’s festive season brief

December 21, 2016

agency solutions, interesting observations, marketing process optimisation, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. As we come to the end of another year I got thinking about what would…

December 2002

October 26, 2014

…– Media Buying Timing – March 2006Edition 46 – TV Bid Authentication – March 2006Edition 45 – Agency Selection – February 2006Edition 44 – TV Cost Control – January 2006Edition…

Procurement Game Changers – Insights from CIPSA 2014

September 5, 2014

industry news & trends, marketing procurement, strategic management

This post is by Jodi Randall, Senior Consultant with TrinityP3. Jodi is an ATL & BTL production management specialist with extensive experience and brings a wealth of knowledge and insight…

January 2003

October 26, 2014

…62 – Selecting agency structures – October 2006Edition 61 – Paying for big ideas – October 2006Edition 60 – The marketing power of pr – September 2006Edition 59 – Agency…

Earlier Publicity

September 13, 2011

…10, B&T Coles sacks agency, opts for in-house ads, 21 December 10, SMH.com.au Coles sacks agency, opts for in-house ads, 21 December 10, The Age Boys Club Advertising, 10 December…

…company Managing Marketing – The state of marketing procurement 10 Key Chemistry Questions To Ask During An Agency Search Managing Marketing – The marketing challenges and opportunities of customer and…

What comes first in advertising, channel or content?

September 5, 2018

interesting observations, marketing process optimisation, media planning & buying, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. This is the next in a series of one-minute videos that address one of the…

Newsletter 31 August 2016

September 5, 2016

…for agency selection every time Three ways to pay for programmatic media but only one that delivers value Managing Marketing: The changing economics of the advertising agency business Managing Marketing:…

Top 10 tips for procuring advertising services – Infographic

May 8, 2017

…of your remuneration negotiation. 8. Negotiate with more than one agency during the process. Rather than selecting the one preferred agency, commence the negotiation process in parallel with the selection…

When agency pitches go wrong – or the dangers of DIY pitches

January 20, 2011

agency search & selection

…management level, their reputation had become permanently tarnished. For advice on “Ways to improve the search and selection process” click here. Or check out some of the other posts here….

A better way for advertisers’ to to select agencies

June 2, 2010

agency search & selection

…creative, media or digital as appropriate 5. Sitting through the presentations 6. Selecting the agency with the best idea 7. Negotiating the fee 8. Appoint successful (and often cheapest) agency…

If your marketing function is not driving growth you’re not doing it right

January 12, 2018

interesting observations, return on investment, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. One of the big issues facing marketing is the perception, commonly held in businesses, that…

Newsletter 13th June 2018

June 13, 2018

…for a volunteer-based firefighting agency We also worked for a department of the government of Australia to help them find offshore communication partner panel refinement, search and selection A large…

Building Brands When All Around You are Losing Theirs

May 29, 2019

industry news & trends, marketing process optimisation, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The art of brand building and brand management is not lost. No matter what the…

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If marketing and their agencies were responding to a customer’s festive season brief

December 2002

Procurement Game Changers – Insights from CIPSA 2014

January 2003

Earlier Publicity

Newsletter 11 May 2016

What comes first in advertising, channel or content?

Newsletter 31 August 2016

Top 10 tips for procuring advertising services – Infographic

When agency pitches go wrong – or the dangers of DIY pitches

A better way for advertisers’ to to select agencies

If your marketing function is not driving growth you’re not doing it right

Newsletter 13th June 2018

Building Brands When All Around You are Losing Theirs

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