You searched for Agency & Supplier Search Selection

What comes first in advertising, channel or content?

September 5, 2018

interesting observations, marketing process optimisation, media planning & buying, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. This is the next in a series of one-minute videos that address one of the…

Newsletter 31 August 2016

September 5, 2016

…for agency selection every time Three ways to pay for programmatic media but only one that delivers value Managing Marketing: The changing economics of the advertising agency business Managing Marketing:…

When agency pitches go wrong – or the dangers of DIY pitches

January 20, 2011

agency search & selection

…management level, their reputation had become permanently tarnished. For advice on “Ways to improve the search and selection process” click here. Or check out some of the other posts here….

A better way for advertisers’ to to select agencies

June 2, 2010

agency search & selection

…creative, media or digital as appropriate 5. Sitting through the presentations 6. Selecting the agency with the best idea 7. Negotiating the fee 8. Appoint successful (and often cheapest) agency…

If your marketing function is not driving growth you’re not doing it right

January 12, 2018

interesting observations, return on investment, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. One of the big issues facing marketing is the perception, commonly held in businesses, that…

Building Brands When All Around You are Losing Theirs

May 29, 2019

industry news & trends, marketing process optimisation, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The art of brand building and brand management is not lost. No matter what the…

Managing Marketing: The impact of science and technology on media and marketing

January 26, 2018

data & direct marketing, interesting observations, marketing process optimisation, podcasts, return on investment, strategic management

…search for it, right. Don’t store it’ don’t tag it, don’t try to systematically tag it to little folders, just let it be, released and search for it. Darren: When…

Things to look for in an agency web site

September 11, 2006

data & direct marketing

…easy to find their website unless you know the name of the agency. I am talking here about search visibility. Try searching for “advertising agency” in Australia on any one…

Managing Marketing: The Measurable Marketing Applications Of A.I. (Artificial Intelligence)

November 1, 2019

data & direct marketing, industry news & trends, marketing process optimisation, podcasts

…That’s great. I see too many marketers focussed (marketer, media agency, digital agency) just talking down that bottom end saying ‘I’ve got an x% increase in conversion rate and look…

Newsletter 17 July 2019

July 17, 2019

…white paper here. Topics include Scope Of Work Management, Agency Search & Selection, Measuring Media Agency Productivity and more. Download here. Solving complex in-house agency issues It is interesting for…

Managing Marketing – Data, intuition and fact-based decision making

August 21, 2015

data & direct marketing, industry news & trends, marketing process optimisation, podcasts, strategic management

…we have about it from other sources, market research and other experience we have”. So the ideal is that you blend it together and it becomes, but there’s an idea…

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What comes first in advertising, channel or content?

Newsletter 31 August 2016

When agency pitches go wrong – or the dangers of DIY pitches

A better way for advertisers’ to to select agencies

If your marketing function is not driving growth you’re not doing it right

Building Brands When All Around You are Losing Theirs

Managing Marketing: The impact of science and technology on media and marketing

Things to look for in an agency web site

Managing Marketing: The Measurable Marketing Applications Of A.I. (Artificial Intelligence)

Newsletter 17 July 2019

Managing Marketing – Data, intuition and fact-based decision making

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