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Managing Marketing: The Role Of Audits In Marketing And Advertising

October 18, 2019

agency remuneration / compensation, agency search & selection, industry news & trends, marketing procurement, podcasts, return on investment

…an area that’s done well. It also depends how the agency runs itself. If the brands encourage the agency and ask the agency to work in a certain way that’s…

Managing Marketing – The benefit of calibrating the capabilities of media agencies

October 23, 2015

agency search & selection, industry news & trends, marketing procurement, media planning & buying, podcasts

…new agency will be no different to those from the other agency. With regard to the agencies, if you look at what the agencies say they can do, it’s a…

Why TrinityP3 supports #womenwithagency to level the procurement playing field

July 3, 2019

agency search & selection, agency solutions, industry news & trends, marketing procurement

…with womenwithagency.com Register you agency with the TrinityP3 Agency Register and place the hashtag #womenwithagency in the Agency Ownership field. In this way we can find you and help our…

100 reasons to listen and subscribe to the Managing Marketing podcast

April 3, 2019

podcasts

…here Read it on the TrinityP3 blog here May 2, 2017 46. Kylie Ridler-Dutton and Darren Talk About the Importance of a Robust Agency Search & Selection Process Kylie…

Managing Marketing – How to create high performance client / agency relationships

August 12, 2015

agency solutions, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, podcasts

…or 1-way evaluation are not collaborative. They are purchasers of services. They are the buyer. Very much the agency is the supplier. When you read all of the research that…

Managing Marketing: Advertising agency new business successes and failures

September 21, 2018

agency search & selection, agency solutions, interesting observations, podcasts, strategic management

…last question and this is a bit controversial but who’s your favourite agency? TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and…

The internal alignment opportunities of an agency search and selection process

November 7, 2012

agency search & selection, marketing process optimisation, marketing procurement, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. In my experience, many people are too busy focusing on the primary task of selecting…

The ethics of Client / Agency behaviour: What is acceptable and what is not?

November 22, 2017

agency search & selection, interesting observations, marketing procurement, media planning & buying, television & electronic production

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. At the inaugural Mumbrella Asia 360 earlier this month Julian Barrans, Asia Business director and…

Is it time marketers rethink agency competitive conflicts of interest?

February 7, 2018

agency remuneration / compensation, agency search & selection, industry news & trends, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. A major and complex issue for marketers when looking for new agencies, or going to…

Managing Marketing: How Marketers Can Get More From Their Agencies

May 21, 2021

marketing process optimisation, podcasts

…that marketers will say, “We want the best creative agency” as part of their brief to the type of agency. Only to then appoint the best creative agency and produce…

Who are the real victims in the lack of transparency in advertising production?

May 9, 2018

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement, resource rate calculator, television & electronic production

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Last year the ANA responded to the investigation by the Department of Justice into Agency…

Agency Testimonials

September 3, 2011

…a valuable ability to aggregate how marketers think about their agency appointments. It’s great to have David Angell back in Melbourne – David has provided meaningful feedback on our agency…

How to change your media, creative and digital agency all at once

April 26, 2013

agency search & selection, agency solutions, marketing process optimisation, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Running an agency review is time consuming and disruptive at the best of times. But…

The Conundrum of the Client Head – To Client Service, or to Client Leadership?

April 7, 2021

agency solutions

…top of her agency team (an agency I had helped place with her via agency tender some five years ago). I asked her how it was going. Her response was…

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Managing Marketing: The Role Of Audits In Marketing And Advertising

Managing Marketing – The benefit of calibrating the capabilities of media agencies

Why TrinityP3 supports #womenwithagency to level the procurement playing field

100 reasons to listen and subscribe to the Managing Marketing podcast

Managing Marketing – How to create high performance client / agency relationships

Managing Marketing: Advertising agency new business successes and failures

The internal alignment opportunities of an agency search and selection process

The ethics of Client / Agency behaviour: What is acceptable and what is not?

Is it time marketers rethink agency competitive conflicts of interest?

Managing Marketing: How Marketers Can Get More From Their Agencies

Who are the real victims in the lack of transparency in advertising production?

Agency Testimonials

How to change your media, creative and digital agency all at once

The Conundrum of the Client Head – To Client Service, or to Client Leadership?

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