You searched for How to avoid the traditional to digital marketing transition trap

Speaking

September 5, 2011

…Driven Digital Transformation Topics “Transforming marketing to drive customer experience” Strategies for marketing to lead the transformation to CX. “If half your advertising budget is wasted, want to know which…

How engagement agreements improve your agency interactions

May 17, 2013

agency solutions, interesting observations, marketing process optimisation, marketing procurement, strategic management

…What I also observed was there was little commitment from the marketing team to the process. The problem appeared to be there was little or no recognition that the current…

Technology Stack Assessment

June 8, 2017

…us now to discuss how we can help OPPORTUNITY The marketing technology stack has become central to the digital transformation of the marketing function. But more importantly it enables marketing…

Newsletter 11 September 2019

September 5, 2019

…Now, with businesses struggling to deliver growth, and many turning to marketing to deliver growth, the focus is turning to value. Or is it? Read why here. Top 10 tips…

Implementing an output-based cost marketing model – Case study

July 20, 2015

agency remuneration / compensation, agency solutions, case studies, marketing procurement, return on investment, strategic management

…of the engagement, TrinityP3: Identified the main marketing requirements of the organisation, matched these to the existing skill sets across the marketing teams and recommended key structural changes Created, developed…

Putting Marketing First in strategic marketing management

October 4, 2011

agency remuneration / compensation, agency search & selection, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, media planning & buying, print production, social media & digital marketing, television & electronic production

…the output and effectiveness across your roster 4. Digital marketing management – how is digital, social, search, online, mobile etc integrated and managed across the roster to ensure maximum efficiency,…

What is the ideal roster size?

June 25, 2020

…to get the job done. So, before you add another specialist to the roster to fill that gap Or put all your agency business in one agency basket Consider aligning…

Strategic business alignment for your digital agency

November 4, 2011

agency search & selection, agency solutions, social media & digital marketing

…implementation management to be owned by the organisation and specifically by those responsible for the overall technology requirements, to facilitate the integration into the existing infrastructure. This depends on the…

Sustainable Marketing Strategy Alignment

June 8, 2017

…show it to be aligned with industry best practice stewardship? We work with our clients to review their communication strategies to ensure they are aligned and support the business or…

How many agencies is too many when it comes to roster size?

August 9, 2017

agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, strategic management

…and effective approach is a review of the current marketing investment across the whole roster to determine if you have the roster aligned to your strategic requirements. Once the marketing…

The trends and changes in the agency and marketing landscape: Adforum Summit NYC 2012

November 19, 2012

agency solutions, interesting observations, marketing procurement, strategic management

…digital specialists. Deborah Malone from The Internationalist, then put a number of questions to the consultants to appear in The Internationalist magazine in the coming months. Here is my take…

Data driven insights are the new black

September 3, 2012

customer relationship management, data & direct marketing, marketing process optimisation, social media & digital marketing, strategic management

…recently to the Association for Data Driven Marketing & Advertising. Even the AANA Congress earlier this year was finally saying data is critical when looking at “Marketing Over the Horizon”….

When agency pitches fail – seriously fail

February 6, 2015

agency search & selection, interesting observations, marketing procurement

…rapport and then left. The final presentation time arrived and there was no sign of the incumbent. After 20 minutes the marketing manager phoned the agency to be told they…

« Previous Page Next Page »

Search

Speaking

How engagement agreements improve your agency interactions

Technology Stack Assessment

Newsletter 11 September 2019

Implementing an output-based cost marketing model – Case study

What is the ideal roster size?

Sustainable Marketing Strategy Alignment

How many agencies is too many when it comes to roster size?

The trends and changes in the agency and marketing landscape: Adforum Summit NYC 2012

When agency pitches fail – seriously fail

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

ThinkTV and the Future of TV Advertising – Are we in the future, or the past?

Should agencies adhere to the same ethical, environmental and social standards their clients do?

Value-based, cost-based, pricing-based, and performance-based agency fees – bring it on