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Reflecting on the year we have had

December 23, 2020

interesting observations, marketing process optimisation, strategic management

…the marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. This year has been a time of personal…

What Drives Holding Company Growth — and What Gets in the Way?

November 6, 2019

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement

…the Axiom Gold Business Book Award for the best marketing / advertising book of 2016. Holding company chief executive officers are responsible for performance, and shareholders and journalists interrogate them…

Smarketing – The Death of the Marketing and Sales Divide

February 1, 2016

customer relationship management, industry news & trends, interesting observations, marketing process optimisation

…lifecycle, each with specific goals and united KPIs? Do you think the marketing and sales performance would be improved? You bet it would. In fact we’d see organisations drop the…

Balancing risk and reward in value based advertising agency compensation

October 6, 2011

agency remuneration / compensation, agency solutions

…two approaches – Output Based Price and Outcome Based Performance. This approach I have previously spoken about here. The response from the group was really interesting and not unusual. People…

How to get a fast start to your first 90 days in the role (or the new strategy)

October 28, 2020

interesting observations, marketing process optimisation, strategic management

…the marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. After I wrote this article in Media Village…

72% of people are fooled by statistics on FTA TV?

August 16, 2006

marketing process optimisation

…facts about the performance of Free TV or the marketing ability of Free TV Australia to influence the minds of their audience, the media buyers of Australia. What do the…

Michael Farmer on the State of the Ad Industry Today and in the Near Future

January 16, 2019

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement, return on investment

…as advertisers have performance problems — stagnant brand performance, for instance — there are attractive opportunities for problem-solving partners. The question today is whether the current leaders of advertising agencies…

Business Events

November 10, 2011

FREE WEBINAR – How to manage agency productivity and performance to drive value December 2, 2020 13.00H SGT, 16.00 AEDT, 18.00 NZDT For more than a decade marketing budgets and…

Is procurement standing in the way of independent agencies winning larger clients?

November 2, 2020

agency search & selection, marketing procurement, media planning & buying

…the marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. This is a trend that has been on…

3 most common concerns marketers have about engaging an advertising production consultant

August 22, 2012

agency solutions, marketing process optimisation, marketing procurement, print production, social media & digital marketing, television & electronic production

…a decision. It is important to note that while TrinityP3 does not want to be remunerated on savings, we are happy to have our performance assessed based on the cost…

Getting Started

April 29, 2019

Evalu8ing – Your Performance Evaluation System for Collaboration and Teamwork Getting started with Evalu8ing is easy. Follow the steps below and see results of your first performance evaluation and actions…

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Reflecting on the year we have had

What Drives Holding Company Growth — and What Gets in the Way?

Smarketing – The Death of the Marketing and Sales Divide

Balancing risk and reward in value based advertising agency compensation

How to get a fast start to your first 90 days in the role (or the new strategy)

72% of people are fooled by statistics on FTA TV?

Michael Farmer on the State of the Ad Industry Today and in the Near Future

Business Events

Is procurement standing in the way of independent agencies winning larger clients?

Getting Started

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