You searched for Roster Performance Management

Managing Marketing: Starting a Media Agency With No Media Agency Experience

February 18, 2022

agency solutions, media planning & buying, podcasts

…performance programmatic, you’ve got account management and finance and whatnot. So, ultimately, it’s the premise of how Hatched started out, the way we’re always going, if all agencies have the…

Balancing risk and reward in value based advertising agency compensation

October 6, 2011

agency remuneration / compensation, agency solutions

…two approaches – Output Based Price and Outcome Based Performance. This approach I have previously spoken about here. The response from the group was really interesting and not unusual. People…

Managing Marketing: Artificial Intelligence Improving Agency Productivity

November 20, 2020

agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, podcasts

…opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. James Zipeure is Group Chief Operating Officer (right) and Shane Mitchell is the Chief Product…

Media Buying Benchmarking

April 23, 2015

…to evolve with the increasing complexity of media agency operations, we now offer a comprehensive Media Transparency, Performance & Value (TPV) Assessment. Please click here to learn more about the…

Why financial incentives do not work in driving performance

January 24, 2011

agency remuneration / compensation

…firstly if the financial incentive is no incentive and secondly, in my experience, it focuses the agency more on the methodology of scoring their performance than actually improving the relationship,…

Casting George Clooney or Brad Pitt for your next television commercial? What a dilemma!

March 9, 2018

television & electronic production

…that we can all share and learn from. TrinityP3’s Production Management Assessment provides a detailed evaluation of your current production operation and recommendations to achieve optimal performance. Learn more here…

Managing Marketing: Discussing creativity, innovation and their importance to business

March 16, 2018

agency solutions, interesting observations, iPhone business app, marketing process optimisation, podcasts, return on investment, strategic management

…issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Ed Pank is the Managing Director of WARC Asia and a self…

Why pitch consultants should be advisors and not marriage arrangers

December 9, 2020

agency search & selection, marketing procurement

…the marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. With so much business going to pitch at…

How to get a fast start to your first 90 days in the role (or the new strategy)

October 28, 2020

interesting observations, marketing process optimisation, strategic management

…the marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. After I wrote this article in Media Village…

Smarketing – The Death of the Marketing and Sales Divide

February 1, 2016

customer relationship management, industry news & trends, interesting observations, marketing process optimisation

…lifecycle, each with specific goals and united KPIs? Do you think the marketing and sales performance would be improved? You bet it would. In fact we’d see organisations drop the…

Managing Marketing: Data Ethics, AI and Marketing

September 3, 2021

customer relationship management, data & direct marketing, media planning & buying, podcasts, return on investment

…the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Jordan Taylor-Bartels is the Managing Director of Magic, an agency using predictive marketing technology to empower brands…

Newsletter 21st March 2018

March 21, 2018

…agencies Agency Performance management – Become an instant expert Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 3 Is it time marketers rethink agency…

February 2004

October 26, 2014

…an overhead and profit factor. In some cases these payments include a performance-based component as well. But one of the key issues is setting a realistic scope of work and…

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Managing Marketing: Starting a Media Agency With No Media Agency Experience

Balancing risk and reward in value based advertising agency compensation

Managing Marketing: Artificial Intelligence Improving Agency Productivity

Media Buying Benchmarking

Why financial incentives do not work in driving performance

Casting George Clooney or Brad Pitt for your next television commercial? What a dilemma!

Managing Marketing: Discussing creativity, innovation and their importance to business

Why pitch consultants should be advisors and not marriage arrangers

How to get a fast start to your first 90 days in the role (or the new strategy)

Smarketing – The Death of the Marketing and Sales Divide

Managing Marketing: Data Ethics, AI and Marketing

Newsletter 21st March 2018

February 2004

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