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MediaCom – a sorry day for the industry when trust is compromised

December 17, 2014

agency remuneration / compensation, agency search & selection, agency solutions, customer relationship management, industry news & trends

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The news last week concerning MediaCom and two of its clients is a sorry day…

Are agency people embarrassed about how they make their living?

July 7, 2021

agency search & selection, interesting observations

…for what they do and to focus more strongly on the skills and benefits that they bring to the market. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge,…

What are the biggest issues facing the media industry?

April 4, 2014

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation, media planning & buying, mobile marketing, return on investment, social media & digital marketing

…& channels ie social, owned & earned media Procurement & agency margins – finding an effective & sustainable business model Disconnect & mis-communication between client, agency & media Limited…

How to effectively negotiate remuneration with your agencies

January 11, 2013

agency remuneration / compensation, agency search & selection, marketing procurement, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. 2012 was frustrating on a number of occasions when it came to negotiating agency remuneration….

When is the right time to apply the Golden Rule in marketing?

July 19, 2017

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, media planning & buying, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. This is the first in a series of one minute videos that address one of…

Why marketers should stop paying agencies for ideas

February 15, 2013

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, interesting observations, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. As more people are jumping on the bandwagon and declaring the current agency remuneration model…

Ad agencies are great storytellers for their clients, but can the global agency networks tell their own stories?

August 5, 2020

agency search & selection, agency solutions, industry news & trends

…their own stories, and doing it as effectively as they do it for their clients. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed…

Cultural barriers to change in advertising agencies

October 8, 2012

agency search & selection, agency solutions, marketing process optimisation, return on investment, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. I was on a flight between Hong Kong and Doha and the guy I was…

Why do 5 minute agency and marketing presentations take 20 minutes?

October 16, 2013

agency search & selection, interesting observations

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Look, I may be wrong. Perhaps it is not just marketing and advertising people that…

The media value chain: where value is created, lost and hidden

October 15, 2012

agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, marketing process optimisation, marketing procurement, media planning & buying, return on investment, social media & digital marketing, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. On October 4, we held a session at the Establishment in Sydney, Australia with Datalicious…

3 woolly stories for marketers this Lunar New Year

February 18, 2015

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, media planning & buying

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. As we approach Luna New Year, and with a family name Woolley 伍利, I was…

Publicis Omnicom Group merger – what is in it for marketers?

August 5, 2013

agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. I woke up to the alarm on my iPhone at 6 am as usual on…

The ABCs of getting your agencies to collaborate

June 20, 2014

agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. For the past five or more years we have had marketers lamenting how hard it…

Pitfalls to avoid when losing a pitch.

May 28, 2018

agency search & selection, agency solutions, interesting observations, marketing procurement

…is increased if they lose gracefully, or diminished when they lose badly. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment….

The mismanaged creative agency pitch

April 6, 2018

agency search & selection, interesting observations, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. There was a creative pitch many years ago for Stanley Cook, manufacturer of Titan Nails…

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MediaCom – a sorry day for the industry when trust is compromised

Are agency people embarrassed about how they make their living?

How to effectively negotiate remuneration with your agencies

When is the right time to apply the Golden Rule in marketing?

Why marketers should stop paying agencies for ideas

Ad agencies are great storytellers for their clients, but can the global agency networks tell their own stories?

Cultural barriers to change in advertising agencies

Why do 5 minute agency and marketing presentations take 20 minutes?

3 woolly stories for marketers this Lunar New Year

The ABCs of getting your agencies to collaborate

Pitfalls to avoid when losing a pitch.

The mismanaged creative agency pitch

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