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How to create a compelling agency credentials presentation

September 6, 2021

agency search & selection, agency solutions

…or you think your credentials could use a competitive tune-up, we’re happy to come take a look. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process…

Why your agencies cannot collaborate when they are competing for your budget

May 19, 2014

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement, strategic management

…pie. Here is the media slice. Plus a much smaller media agency fee. Then the creative agency. The digital agency. Etcetera, etcetera, etcetera But then the creative agency starts offering…

The ABCs of getting your agencies to collaborate

June 20, 2014

agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. For the past five or more years we have had marketers lamenting how hard it…

3 woolly stories for marketers this Lunar New Year

February 18, 2015

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, media planning & buying

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. As we approach Luna New Year, and with a family name Woolley 伍利, I was…

The media value chain: where value is created, lost and hidden

October 15, 2012

agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, marketing process optimisation, marketing procurement, media planning & buying, return on investment, social media & digital marketing, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. On October 4, we held a session at the Establishment in Sydney, Australia with Datalicious…

Eight ways to spot a bad client (before it is too late)

March 3, 2014

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. An abridged version of this post appeared in Mumbrella Asia on February 26 2014. It…

4 thoughts on advertiser / agency relationships – Beam Suntory and The Works

December 1, 2014

agency remuneration / compensation, agency search & selection, agency solutions, customer relationship management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The relationships between advertisers and their agencies are becoming more complicated and difficult to define….

Managing Marketing: The profession of advertising compared to management consultants

August 10, 2018

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, podcasts

…Over that 20 years as the IPA as membership director and seeing all of those fabulous campaigns, do you have a favourite? TrinityP3’s comprehensive Search & Selection process provides extensive…

Why do 5 minute agency and marketing presentations take 20 minutes?

October 16, 2013

agency search & selection, interesting observations

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Look, I may be wrong. Perhaps it is not just marketing and advertising people that…

Cultural barriers to change in advertising agencies

October 8, 2012

agency search & selection, agency solutions, marketing process optimisation, return on investment, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. I was on a flight between Hong Kong and Doha and the guy I was…

Ad agencies are great storytellers for their clients, but can the global agency networks tell their own stories?

August 5, 2020

agency search & selection, agency solutions, industry news & trends

…their own stories, and doing it as effectively as they do it for their clients. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed…

Agencies talk about creativity. Consultants talk about insights.

August 26, 2020

agency search & selection, interesting observations, marketing procurement

…creating advertising messages. But the way agencies communicate their creative capability is often unconsciously self-serving, self-obsessed and self-indulgent. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined…

Why marketers should stop paying agencies for ideas

February 15, 2013

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, interesting observations, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. As more people are jumping on the bandwagon and declaring the current agency remuneration model…

What are the biggest issues facing the media industry?

April 4, 2014

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation, media planning & buying, mobile marketing, return on investment, social media & digital marketing

…& channels ie social, owned & earned media Procurement & agency margins – finding an effective & sustainable business model Disconnect & mis-communication between client, agency & media Limited…

Better to mess up a pitch yourself than pay someone to do it for you

August 10, 2020

agency search & selection, marketing procurement

…it wrong, wouldn’t you only want to place it into the hands of someone better qualified than you? TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined…

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How to create a compelling agency credentials presentation

Why your agencies cannot collaborate when they are competing for your budget

The ABCs of getting your agencies to collaborate

3 woolly stories for marketers this Lunar New Year

Eight ways to spot a bad client (before it is too late)

4 thoughts on advertiser / agency relationships – Beam Suntory and The Works

Managing Marketing: The profession of advertising compared to management consultants

Why do 5 minute agency and marketing presentations take 20 minutes?

Cultural barriers to change in advertising agencies

Ad agencies are great storytellers for their clients, but can the global agency networks tell their own stories?

Agencies talk about creativity. Consultants talk about insights.

Why marketers should stop paying agencies for ideas

Better to mess up a pitch yourself than pay someone to do it for you

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