You searched for How to avoid the traditional to digital marketing transition trap

Managing Marketing: The importance of understanding culture to stay relevant in a changing world

September 1, 2017

agency solutions, data & direct marketing, industry news & trends, interesting observations, marketing process optimisation, podcasts, return on investment, strategic management

…years, to in the next five to ten years. That helps us to operationalise the intelligence that we give them all the way up from the C-suite down to the…

The dangers of pitching your agency on a regular basis

October 25, 2017

agency search & selection, interesting observations, marketing procurement, return on investment, strategic management

…the recontracting process to go to market and test to see if the incumbent is still the best agency. It is also used to see if the current remuneration model…

Webinars

August 9, 2016

…agencies do you need and how to get there Aligning your digital marketing to marketing The challenges for Marketers in a carbon constrained future Super charge your agency with incentive…

Becoming a Mentor

October 11, 2020

…mentor them. How many mentees? Also, up to you. At least one and we limit the number to three. How long is the mentoring commitment? Some mentees may want a…

David Angell

January 28, 2021

…media supply chain (An interview with David Angell) Pitfalls to avoid when losing a pitch. Media performance management – Become an Instant Expert How to know if you need to…

Jeremy Taylor

May 21, 2019

…storytellers for their clients, but can the global agency networks tell their own stories? Marketing in the New Normal. What is really changing? New Age of Global Marketing – Global…

Our Approach to Media Value and Performance

September 11, 2018

…threads together into a single pattern to demonstrate, in a single source, our approach to media’ across the key issues facing the industry today. Some topics crop up more than…

…two years later, was handed the responsibility of Publicis Dialog Worldwide’s operations. Lyndon also has client-side experience, allowing him to see financial issues from “the other side of the fence”….

Who’s to blame for the current digital media mess? We all are.

April 7, 2017

agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, social media & digital marketing

…commercial returns for the agency, rather than the client. They’re also at least complicit in the construct of the much talked about ‘murky supply chain’ by failing to create properly…

The challenges of marketing in a carbon constrained future

December 7, 2015

green marketing & sustainability, industry news & trends

…understand the environmental impact of their marketing spend. Crisis what crisis? As the world leaders and their negotiators assemble in Paris to finalise an agreement to work together to keep…

Marketing is increasingly about doing less, not more

March 19, 2014

interesting observations, marketing process optimisation, return on investment, strategic management

…the total number of channels. Looking for the secret to success. With the pressure to deliver results, many marketers are hoping to find that secret ingredient for their marketing strategy…

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Managing Marketing: The importance of understanding culture to stay relevant in a changing world

The dangers of pitching your agency on a regular basis

Webinars

Becoming a Mentor

David Angell

Jeremy Taylor

Our Approach to Media Value and Performance

Lyndon Brill

The challenges of marketing in a carbon constrained future

Marketing is increasingly about doing less, not more

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