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Media Agency Contract Reviews

(How to review your media agency contract to ensure transparency and performance) When did you last review your media agency contract? Having difficulty getting the agency to sign a new…

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Thank you for your interest in the Evalu8ing System. Evalu8ing is an online platform that allows you to survey and evaluate the level of collaboration, engagement, alignment and performance of…

Is media auditing still relevant?

…pool to get paid their performance bonus. DARREN: Sounds counterproductive to me. STEPHEN: Well, for a lot of advertisers Darren, they take the approach that media is a commodity and…

White Papers

…Our Approach to Media Value and Performance. Identifying creative value for global advertisers Managing agency scope of work to improve efficiencies and performance How will marketing evolve in a carbon-constrained…