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5 reasons why advertisers paying for pitches will not work

February 9, 2015

agency search & selection, industry news & trends, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Recently the new CEO of the Communications Council, Tony Hale, announced in a Mumbrella Google…

Managing Marketing: The profession of advertising compared to management consultants

August 10, 2018

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, podcasts

…Over that 20 years as the IPA as membership director and seeing all of those fabulous campaigns, do you have a favourite? TrinityP3’s comprehensive Search & Selection process provides extensive…

The dangers of misusing benchmarking

November 14, 2012

agency remuneration / compensation, agency search & selection, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. I have written previously about the failing of benchmarking in advertising and marketing, and yesterday…

The damage caused by poorly managed RFPs

July 2, 2014

agency search & selection, agency solutions, interesting observations, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Many agencies are surprised to hear that TrinityP3 has to tender for projects, especially with…

Important questions before taking media in-house

July 23, 2018

agency remuneration / compensation, agency search & selection, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, social media & digital marketing

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. This is the next in a series of one-minute videos that address one of the…

The concept of partnership is flawed for advertisers and their agencies

May 27, 2015

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing procurement

…marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. A marketer told me they were looking for an agency to partner…

Why agency pitch consultants should never work for agencies

September 27, 2013

agency remuneration / compensation, agency search & selection, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. One of the things that we have always held sacrosanct at TrinityP3 is the concept…

How to create a compelling agency credentials presentation

September 6, 2021

agency search & selection, agency solutions

…or you think your credentials could use a competitive tune-up, we’re happy to come take a look. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process…

4 thoughts on advertiser / agency relationships – Beam Suntory and The Works

December 1, 2014

agency remuneration / compensation, agency search & selection, agency solutions, customer relationship management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The relationships between advertisers and their agencies are becoming more complicated and difficult to define….

Why agencies need to be as choosy about the clients they pitch or pass on

November 30, 2020

agency search & selection, agency solutions

…new business and why agencies should be choosier in their new business efforts to create a win-win for everyone. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly…

Top 10 considerations when selecting a new media agency

November 23, 2011

agency search & selection, media planning & buying, Top 10

…Modelling Specialist, Research and Technology Specialist, etc. Make sure the agency has these skills, but likewise don’t pay for what you don’t really need. 4. What media tools and software…

Why self assessment surveys are flawed in client / agency relationships

September 19, 2010

Evalu8ing - Relationship Performance Monitoring

…agencies and other marketing services providers. BUT these systems use gap analysis which measures the “gap” between the self assessment by the supplier/agency against the same criteria as the buyer/marketers…

Video Conferencing for Dummies* – Ad Agency Pitching

October 20, 2021

agency search & selection, television & electronic production

…using technology to create an agency background. Select a strong colour associated with the agency. Put the agency logo in a corner if you like (and make sure you mirror…

ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 1

May 8, 2012

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation

…budget management Supplier and roster selection and management Continuous learning and improvement Interesting findings from the research were: The more mature, therefore the more the organisation had moved from Balanced…

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5 reasons why advertisers paying for pitches will not work

Managing Marketing: The profession of advertising compared to management consultants

The dangers of misusing benchmarking

The damage caused by poorly managed RFPs

The concept of partnership is flawed for advertisers and their agencies

Why agency pitch consultants should never work for agencies

How to create a compelling agency credentials presentation

4 thoughts on advertiser / agency relationships – Beam Suntory and The Works

Why agencies need to be as choosy about the clients they pitch or pass on

Top 10 considerations when selecting a new media agency

Why self assessment surveys are flawed in client / agency relationships

Video Conferencing for Dummies* – Ad Agency Pitching

ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 1

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