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Is creativity valued in marketing and advertising? – Caxton Speech

October 26, 2010

…spend is for account management, administration and production. But the fee component for conceptualisation is just 5% – 7%. If you include media spend into the mix than the percentage…

Managing Marketing – The benefit of calibrating the capabilities of media agencies

October 23, 2015

agency search & selection, industry news & trends, marketing procurement, media planning & buying, podcasts

…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Stephen Wright, Managing Director of Calibr8or discusses with Darren the role…

Newsletter 31 October 2018

October 31, 2018

Global Marketing Management Update 31 October 2018 Welcome to the October edition of TrinityP3’s e-news Calls are growing in the industry to ‘ditch the pitch’. Yet according to TrinityP3 Global…

Managing Marketing: Storytelling for business and the role of anecdotes

September 28, 2018

agency search & selection, interesting observations, marketing process optimisation, podcasts

…issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Shawn Callahan, award winning author or Putting Stories to Work and co-founder…

Are Advertisers “Bad Hombres” for Their Ad Agencies?

June 12, 2017

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement

…cutting the marketing investments that do not appear to be working. Their problems remain unsolved, though, and the management consultants, who cut their teeth on corporate performance problems, are pouncing…

Business Partners

August 2, 2012

…the combined knowledge of the club, and build valuable relationships with others who share your position and passion for business. TrinityP3 Management are members of CUB Club. Financial Progression…

September 2006

October 24, 2014

…– book now – P3’s high performance PR services the power of aligning pr and advertising in your marketing These days, many consumers form their impressions of organisations, brands…

How consumer goods brands can turn the talent casting process on its head and save.

September 7, 2016

marketing process optimisation, television & electronic production

…achieving this. All you have to do it ask. TrinityP3’s Production Management Assessment provides a detailed evaluation of your current production operation, and recommendations to achieve optimal performance. Why do…

How do your agency rates stack up and why?

April 2, 2014

agency remuneration / compensation, agency solutions, industry news & trends, iPhone business app, marketing procurement, resource rate calculator

…categories including management, account management, strategy, conceptualisation, production and implementation. In our analysis of the agency rate data some significant trends in agency rate level were identified across the many…

Newsletter – April 2008

October 14, 2014

…value is created. Often a remuneration model based on performance or results will overcome this issue. 4. Senior management support When setting the scope of the collaboration, the terms and…

Who are the real victims in the lack of transparency in advertising production?

May 9, 2018

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement, resource rate calculator, television & electronic production

…map your current process against best practice. Our Production Management Assessment provides a detailed evaluation of your current production operation and offers recommendations to achieve optimal performance. Find out more…

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Is creativity valued in marketing and advertising? – Caxton Speech

Managing Marketing – The benefit of calibrating the capabilities of media agencies

Newsletter 31 October 2018

Managing Marketing: Storytelling for business and the role of anecdotes

Are Advertisers “Bad Hombres” for Their Ad Agencies?

Business Partners

September 2006

How consumer goods brands can turn the talent casting process on its head and save.

How do your agency rates stack up and why?

Newsletter – April 2008

Who are the real victims in the lack of transparency in advertising production?

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