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Beyond the agency rate card: A menu of choice

January 21, 2019

agency remuneration / compensation, agency solutions, marketing process optimisation

…accurate. Conversations about authorising costs surrounding additional work need to be pre-negotiated rather than argued about later. The bill: Service and performance included While the rate card can give you…

Is procurement standing in the way of independent agencies winning larger clients?

November 2, 2020

agency search & selection, marketing procurement, media planning & buying

…the marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. This is a trend that has been on…

Managing Marketing: Why The Pandemic Was The Best Thing To Happen

May 27, 2022

agency solutions, podcasts

…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Ed Howley is the Creative partner at Melbourne’s full-service creative agency,…

Managing Marketing: Comparing and Contrasting Two Centuries of Advertising

February 4, 2022

agency remuneration / compensation, interesting observations, podcasts

…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Tomasz Pawlikowski, past-Chair of Publicis Communications, and ex-CEO of Publicis Groupe,…

Newsletter 17 March 2021

April 2, 2021

Global Marketing Management Update 17 March 2021 Welcome to the March edition of TrinityP3’s e-news Chair of TrinityP3 USA, Michael Farmer, first published his award-winning book, Madison Avenue Manslaughter in…

Now ad agencies are finding ways to reduce costs

April 19, 2009

agency remuneration / compensation

…of the available material can best answer my local issue”? Cost Reductions: Launching June 2009 Production: Cluster Management Multi-Brands (1 or more brands x geographies) Client Situation: Multiple brands across…

Managing Marketing: Innovation in the video and film production industry

June 15, 2018

industry news & trends, marketing procurement, podcasts, return on investment, television & electronic production

…Of all the directors, which one is your favourite? Our Production Management Assessment provides a detailed evaluation of your current production operation and recommendations to achieve optimal performance. Find out…

Agency Transformations 2021: Top Down or Bottom Up?

February 10, 2021

agency remuneration / compensation, agency solutions

…work they are leading and whether or not fees and resources are appropriate for the work. C-suite executives focus more on the hunt for new business than on the management…

Is there nothing fair or reasonable about agency remuneration?

July 14, 2017

agency remuneration / compensation, agency search & selection, marketing procurement

…executives directly accountable to delivering time to those clients. But as a negotiation tactic many advertisers and their procurement teams would argue that the senior executive or management resources were…

September 2003

October 26, 2014

…we discuss the issues associated with Brand Asset Management. p3 – helping people achieve commercial purpose through creative process Add a colleague to the ‘p3 news’ mailing list, by emailing…

Retainers: good to better, better to best

June 19, 2009

agency remuneration / compensation

…provides to all parties. Performance-Based The best model is one that takes the Outputs Based model and then includes a performance-based component to the remuneration based on effectiveness and results….

Newsletter 19th September 2018

September 19, 2018

Global Marketing Management Update 19th September 2018 Welcome to the September edition of TrinityP3’s e-news Is Media Transparency delivering the outcomes promised? The World Federation of Advertisers has called…

Newsletter 15 September 2021

November 2, 2021

Global Marketing Management Update 15 September 2021 Welcome to the September edition of TrinityP3’s e-news The considerations and challenges for marketing are becoming more complex. Issues including ad fraud, ethical…

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Beyond the agency rate card: A menu of choice

Is procurement standing in the way of independent agencies winning larger clients?

Managing Marketing: Why The Pandemic Was The Best Thing To Happen

Managing Marketing: Comparing and Contrasting Two Centuries of Advertising

Newsletter 17 March 2021

Now ad agencies are finding ways to reduce costs

Managing Marketing: Innovation in the video and film production industry

Agency Transformations 2021: Top Down or Bottom Up?

Is there nothing fair or reasonable about agency remuneration?

September 2003

Retainers: good to better, better to best

Newsletter 19th September 2018

Newsletter 15 September 2021

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Managing Marketing: Why The Pandemic Was The Best Thing To Happen

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