You searched for Agency & Supplier Search Selection

Marketing transformation: a cautionary tale of two marketers and two very different outcomes

February 6, 2017

agency search & selection, agency solutions, interesting observations, marketing process optimisation

…suppliers looks like. But that race to transform can be a challenge, with some taking a considered strategic approach while others rush around trying to find a quick fix. Late…

Procurement & Sourcing

August 9, 2011

…agency? Find a high performance agency or marketing supplier? Are you reviewing marketing supplier & agency contracts? Or developing & defining agency Scope of Work to deliver economies of scale?…

Has marketing lost its heart and soul?

February 3, 2021

agency search & selection, marketing procurement, strategic management

…resonate with the agency and more importantly, the agency employees. This was often the motivation here. The opportunity for the agency to give back to society by making a difference…

Don’t divorce your agency when you can simply change the place settings at the bridal table

December 2, 2016

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing procurement

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Have you ever had to organise a wedding? Recently hearing about the challenges a couple…

Book Review: Powerful. Building a Culture of Freedom and Responsibility, by Patty McCord

July 25, 2018

Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, strategic management

…both agency and client side, Zena has strong insight and experience across most facets of marketing, specialising in media, strategy and BTL. Once, during a performance review I asked my…

August 2006

October 24, 2014

…major advertisers get the best financial relationship with their advertising suppliers. Our services include: * Financial Reporting & Assessment * Supplier Remuneration Assessment * PBR Advice * Supplier Contract Negotiation…

Managing Marketing: Public Relations and its role in marketing

August 3, 2018

agency solutions, interesting observations, podcasts, strategic management

…have trouble working out how to slot that in because when you think of the rest of marketing communications; you’ve got your media agency, creative agency (who are the creative…

Television Production Supplier Negotiation – Case study

March 24, 2010

case studies, television & electronic production

Company Category: Tourism Challenging Problem: The Tourism Board had brokered a deal to ‘piggy- back’ an major new film about the country by having the film’s director shoot a…

The unseen supplier contract in TV production that exposes marketers to legal disputes

January 11, 2012

agency solutions, television & electronic production

…of Australia) set of terms and conditions (let’s call it a contract), unless of course your contract with the agency strictly forbids your agency from entering into third party agreements…

TrinityP3 consultants marketing predictions for 2015

February 2, 2015

agency solutions, data & direct marketing, green marketing & sustainability, industry news & trends, marketing process optimisation, media planning & buying, return on investment, social media & digital marketing, strategic management, television & electronic production

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Each year around this time I traditionally get a number of requests to make predictions…

Why I’m already sick of the ‘full service agency’ debate

June 6, 2016

agency solutions, industry news & trends, interesting observations, marketing process optimisation, strategic management

…their views on the return of the ‘full service agency model’. For cheap entertainment and the purpose of making my point, I’ll arbitrarily divide these agency people into four groups,…

Who Will Put “Accountability” Back in “Account Management?”

March 26, 2018

agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…The Cartoon Bank. With permission. This post was first published at Media Village TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier roster and understand its strengths and…

Sustainable Marketing

April 23, 2015

…& Roster Solutions here Find Media Performance Solutions here Find Digital & Technology Solutions here Find Implementation & Delivery Solutions here To talk to a real person about anything on…

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Marketing transformation: a cautionary tale of two marketers and two very different outcomes

Procurement & Sourcing

Has marketing lost its heart and soul?

Don’t divorce your agency when you can simply change the place settings at the bridal table

Book Review: Powerful. Building a Culture of Freedom and Responsibility, by Patty McCord

August 2006

Managing Marketing: Public Relations and its role in marketing

Television Production Supplier Negotiation – Case study

The unseen supplier contract in TV production that exposes marketers to legal disputes

Why I’m already sick of the ‘full service agency’ debate

Who Will Put “Accountability” Back in “Account Management?”

Sustainable Marketing

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