You searched for How to avoid the traditional to digital marketing transition trap

Why the media agency ‘Mediapalooza’ could be a huge waste of time

July 27, 2015

agency remuneration / compensation, agency search & selection, agency solutions, media planning & buying

…in the digital space … … if the client continues to accept a lesser degree of transparency in the digital space, because they don’t fully understand it? I am continually…

Newsletter 31 July 2019

July 31, 2019

…USA were unwilling to participate in the FBI investigation for the fear they could be seen as complicit in the situation? If the ACCC proceeds with their inquiry into digital…

…profession provides him with a unique appreciation of the value the TrinityP3 offering, but also the challenges”. To contact Jonathan, click here jonathan@trinityp3.com How to change agencies all at…

Improving the Search and Selection Process

September 11, 2018

Share Tweet Share Shares To receive an email link to download this white paper please complete and submit the form below. Improving the search and selection process to get the…

7 critical SEO blunders agencies are still making

August 29, 2012

agency solutions, interesting observations, social media & digital marketing, strategic management

…and content marketing yet many of the same agencies which are doing the talking are falling down badly when it comes to their own efforts. Here are some of the…

Turning advertising production costs into financial assets

April 11, 2012

agency solutions, interesting observations, marketing process optimisation, print production, strategic management, television & electronic production

…of old or out-dated assets can negatively affect the value. What are the obstacles? The obstacles to realising the value of these digital assets: These assets are created by external…

Breaking up (with your agency) is never easy I know

October 10, 2012

agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing procurement

…your agency to let them be part of the process. They have a business to run. Let them have the information and feedback to run it. Nathan Hodges Avoid reacting…

Is your programmatic media function right for you – and what are your options?

November 30, 2016

agency search & selection, agency solutions, data & direct marketing, industry news & trends, interesting observations, marketing process optimisation, media planning & buying, social media & digital marketing

…requirements of programmatic trading they were able to best match the various providers in the market place to their needs. Ultimately, it resulted in the realisation that the trading desk…

3 things stopping traditional creative agencies being creative

December 19, 2012

agency solutions, interesting observations, marketing process optimisation, strategic management

…believe in the value of these ideas, or more importantly the value that these ideas can generate, that they are willing to be paid based on this value. At the…

TrinityP3’s Top 10 most popular strategic marketing management posts of 2011

January 16, 2012

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, media planning & buying, print production, social media & digital marketing, strategic management, television & electronic production, Top 10

…requirements. Many believed that their existing agencies were best placed to handle their digital needs, driven by the belief that this would “integrate” digital into their marketing strategy. The issue…

Why it is time to remove creative agencies from the production process

March 13, 2013

agency solutions, industry news & trends, marketing process optimisation, marketing procurement, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production

…was offered as part of the process of the agency selling media. What was the point of the client buying media and then developing the creative in-house (which was the…

Agency remuneration and third party costs in marketing procurement

July 1, 2013

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, return on investment, strategic management

…productive partnership. Agencies need to be upfront about the ways they create revenue and should not be secretive or apologetic. Clients need to be comfortable that they understand how an…

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Why the media agency ‘Mediapalooza’ could be a huge waste of time

Newsletter 31 July 2019

Newsletter- April 2013

Improving the Search and Selection Process

Turning advertising production costs into financial assets

Breaking up (with your agency) is never easy I know

3 things stopping traditional creative agencies being creative

Agency remuneration and third party costs in marketing procurement

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