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Are agency people embarrassed about how they make their living?

July 7, 2021

agency search & selection, interesting observations

…the work that matters to them. The new CEO of a big agency network has been hired from a management consultancy; this sounds fascinating, but the team is keen to…

Forget ‘The Agency of the Future.’ Fix ‘The Agency of Today’

August 3, 2020

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement

…have seen their multiples drop to 2.0x-2.2x the relatively weak salaries of their people. Agency prices continue to head south due to management inattention. Defending and enhancing the price of…

Large or small, agencies like to be all things to all people. Does size really matter?

June 30, 2021

agency remuneration / compensation, agency search & selection, marketing procurement

…management teams is that they almost universally spend the next few minutes re-assuring the prospective client about all the things they won’t be missing out on as a result of…

Newsletter- January 2013

October 9, 2014

…invited by the Editor-At-Large of BizCommunity in South Africa, Simone Puterman, to provide a list of the trends we have identified in strategic marketing management on a global basis. If…

Newsletter 11 May 2016

May 11, 2016

…in your organisation. Click here for more information… Get the Marketing Management Book of the Year here Want to keep up with the latest trends in marketing management and marketing…

Ten important considerations before an agency should agree to pitch for business

April 21, 2010

agency search & selection

…(or service), or that the management of the company is incompetent. 4. It is important to find out whether the prospective client wants the agency to make a profit. 5….

…In this way the advertiser can compare the quality and suitability of the proposed solutions before committing to the additional budget requirements. Other simple yet effective process management steps are…

Newsletter- February 2014

October 9, 2014

…making. Continue Reading How to avoid the 10 classic strategic decision making traps Top 50 Posts – buy a copy today Strategic Marketing Management and Marketing Procurement continues to…

Is there nothing fair or reasonable about agency remuneration?

July 14, 2017

agency remuneration / compensation, agency search & selection, marketing procurement

…executives directly accountable to delivering time to those clients. But as a negotiation tactic many advertisers and their procurement teams would argue that the senior executive or management resources were…

Corrupt and illegal advertising production practices in advertising agencies?

January 9, 2017

agency remuneration / compensation, marketing procurement, television & electronic production

…comes to the production of TV commercials. That was the way the management saw the situation, the creative teams were outraged that management would tell them which production company to…

Managing Marketing: The Missed Opportunities For Agency Efficiency

May 14, 2021

agency solutions, data & direct marketing, marketing process optimisation, media planning & buying, podcasts

…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Kylie Sandercock is an entrepreneur, accountant and now a Senior Financial…

Managing Marketing: Innovation in the video and film production industry

June 15, 2018

industry news & trends, marketing procurement, podcasts, return on investment, television & electronic production

…Of all the directors, which one is your favourite? Our Production Management Assessment provides a detailed evaluation of your current production operation and recommendations to achieve optimal performance. Find out…

September 2003

October 26, 2014

…we discuss the issues associated with Brand Asset Management. p3 – helping people achieve commercial purpose through creative process Add a colleague to the ‘p3 news’ mailing list, by emailing…

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Are agency people embarrassed about how they make their living?

Forget ‘The Agency of the Future.’ Fix ‘The Agency of Today’

Large or small, agencies like to be all things to all people. Does size really matter?

Newsletter- January 2013

Newsletter 11 May 2016

Ten important considerations before an agency should agree to pitch for business

October 2002

Newsletter- February 2014

Is there nothing fair or reasonable about agency remuneration?

Corrupt and illegal advertising production practices in advertising agencies?

Managing Marketing: The Missed Opportunities For Agency Efficiency

Managing Marketing: Innovation in the video and film production industry

September 2003

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