You searched for Agency & Supplier Search Selection

Could media agencies become the movie studios of advertising?

November 25, 2010

…media agency (and it is almost always just the one agency) to determine the right communications strategy for content and channel and then the media agency would acquire the right…

How production assessments can add value to television advertising costs – Two case studies

February 15, 2012

agency solutions, case studies, strategic management, television & electronic production

…client’s request, we were involved in the tender process, with all the requested production estimates, including the preferred agency supplier, coming in within a 10% variation of our ballpark estimate….

Has marketing lost its heart and soul?

February 3, 2021

agency search & selection, marketing procurement, strategic management

…resonate with the agency and more importantly, the agency employees. This was often the motivation here. The opportunity for the agency to give back to society by making a difference…

Benchmarking the marketing FTEs within your organisation

October 22, 2014

agency remuneration / compensation, agency solutions, customer relationship management, marketing process optimisation, marketing procurement, media planning & buying, resource rate calculator, social media & digital marketing, strategic management, television & electronic production

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. We regularly have marketers and procurement come and ask us to benchmark their agency resources….

August 2006

October 24, 2014

…major advertisers get the best financial relationship with their advertising suppliers. Our services include: * Financial Reporting & Assessment * Supplier Remuneration Assessment * PBR Advice * Supplier Contract Negotiation…

Marketing transformation: a cautionary tale of two marketers and two very different outcomes

February 6, 2017

agency search & selection, agency solutions, interesting observations, marketing process optimisation

…suppliers looks like. But that race to transform can be a challenge, with some taking a considered strategic approach while others rush around trying to find a quick fix. Late…

What is more important – Scoring performance? Measuring relationship? Or Collaboration and Alignment?

December 13, 2010

Evalu8ing - Relationship Performance Monitoring

…in isolation. The best format for measuring performance 1. If you want to score the performance of a supplier (agency) then a one dimensional approach is simple and easy to…

Managing Marketing: Public Relations and its role in marketing

August 3, 2018

agency solutions, interesting observations, podcasts, strategic management

…have trouble working out how to slot that in because when you think of the rest of marketing communications; you’ve got your media agency, creative agency (who are the creative…

Top 10 tips to ensure media transparency – Infographic

March 28, 2017

…on your agency team are the wrong cultural fit, ask your agency to change them and have input into the selection process. 6. Keep abreast of industry developments. Doing so…

Why advertisers should never accept a ‘sound-alike’ music track for advertising

May 17, 2017

industry news & trends, marketing procurement, television & electronic production

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The international scandal from New Zealand concerning the court case between the publisher of Eminem’s…

The art of saying no to clients without feeling guilty

May 2, 2016

agency solutions, Evalu8ing - Relationship Performance Monitoring, industry news & trends

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. We all want to be liked. It is human nature to crave acceptance and feel…

Newsletter – April 2008

October 14, 2014

…to marketing communications. how to get your agencies to collaborate With so many communications channels available, marketers are using a wider selection of service providers and requiring them…

Creating collaborative marketing environments

April 8, 2008

interesting observations

This morning I was talking to a group from the AMPA (Australian Promotional Marketing Association) about supplier selection, remuneration and collaboration. Being a smallish audience of 20 – 25 people…

7 New Year’s disciplines for Marketers managing Agencies

January 8, 2014

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The Christmas decorations are put away for another year, the Sales negotiated and the leftovers…

Television advertising cost considerations with celebrity talent – Case study

August 10, 2015

case studies, television & electronic production

…a breakdown of the agency quote and other quotes as relevant. We also require the contact details of the relevant agency contact so we can have any questions answered directly…

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Could media agencies become the movie studios of advertising?

How production assessments can add value to television advertising costs – Two case studies

Has marketing lost its heart and soul?

August 2006

Marketing transformation: a cautionary tale of two marketers and two very different outcomes

What is more important – Scoring performance? Measuring relationship? Or Collaboration and Alignment?

Managing Marketing: Public Relations and its role in marketing

Top 10 tips to ensure media transparency – Infographic

Why advertisers should never accept a ‘sound-alike’ music track for advertising

The art of saying no to clients without feeling guilty

Newsletter – April 2008

Creating collaborative marketing environments

7 New Year’s disciplines for Marketers managing Agencies

Television advertising cost considerations with celebrity talent – Case study

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