You searched for Agency & Supplier Search Selection

Creating collaborative marketing environments

April 8, 2008

This morning I was talking to a group from the AMPA (Australian Promotional Marketing Association) about supplier selection, remuneration and collaboration. Being a smallish audience of 20 – 25 people…

Why advertisers should never accept a ‘sound-alike’ music track for advertising

May 17, 2017

industry news & trends, marketing procurement, television & electronic production

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The international scandal from New Zealand concerning the court case between the publisher of Eminem’s…

What I have learned in 4 months of piloting a mentoring program for the whole marketing industry

October 5, 2020

industry news & trends, return on investment

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. For the past 4 months, we have been piloting…

5 questions to ask agencies in the new marketing landscape

May 26, 2014

agency solutions, interesting observations, marketing process optimisation

…it has impacted on the agency’s purpose and structure, and how they view the next 5 years. 3. Why do they believe their agency model is different? Challenge the agency…

What type of marketing management consulting do you need?

December 23, 2013

interesting observations, marketing procurement, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Several years ago, Dr Peter Steidl gave me some advice on my business. He said…

Why marketers focus more on creative rather than media challenges

August 15, 2018

agency solutions, interesting observations, media planning & buying, return on investment, strategic management

…already marketers are putting more time into the creative challenge. This is exacerbated by the divide between the ‘lead’ creative agency and media buying agency often being different entities and…

February 2006/2

October 24, 2014

…Centennial Park Restaurant Darren Woolley spoke recently on the hot topic of Agency Selection Process, to a group of Sydney marketers at the 2006 Connect Breakfast. Invite Darren to speak,…

Agency selection is no walk in the park

April 20, 2006

agency search & selection

It amazes me the number of marketers that think of changing their agency like they change their underwear. Sure, this could be a sign of the level of disatisfaction…

Operational Assessment

September 6, 2011

…complete range of services, click here. To review Agency Search & Selection services, click here. To review Agency Benchmarking & Monitoring services, click here. To review Agency Engagement and Alignment…

Things to consider before going to pitch to select an agency

August 30, 2006

marketing process optimisation

…for the agency. A fundamental step before any pitch is to clearly articulate and agree the desired outcome in detail and the selection criteria essential to achieve that outcome. These…

July 2004

October 26, 2014

…for big ideas – October 2006Edition 60 – The marketing power of pr – September 2006Edition 59 – Agency remuneration strategies – September 2006Edition 58 – Understanding agency billings –…

Marketers buy advertising agencies on value and not price

November 21, 2010

agency remuneration / compensation

…not the driver of the agency selection process. So why do agencies think it is important to discount? No all marketers are as enlightened as Jon and Mark. We have…

Anita Zanesco

September 27, 2012

…– creative agency search and selection – Case study 10 tips that are the answer to a winning pitch Chemistry meeting 5 common business email mistakes that will derail your…

How consumer goods brands can turn the talent casting process on its head and save.

September 7, 2016

marketing process optimisation, television & electronic production

…second problem is one of intent. In a time constrained situation we have two parties entering into a negotiation. On one side is the agency and agency producer who are…

How to stop the bitching about pitching

January 21, 2009

marketing process optimisation

…high profile business pitches created industry outrage to the point the AFA is reviewing guidelines for the agency selection process. (Several years ago the Australian Graphic Design Association (AGDA) had…

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Creating collaborative marketing environments

Why advertisers should never accept a ‘sound-alike’ music track for advertising

What I have learned in 4 months of piloting a mentoring program for the whole marketing industry

5 questions to ask agencies in the new marketing landscape

What type of marketing management consulting do you need?

Why marketers focus more on creative rather than media challenges

February 2006/2

Agency selection is no walk in the park

Operational Assessment

Things to consider before going to pitch to select an agency

July 2004

Marketers buy advertising agencies on value and not price

Anita Zanesco

How consumer goods brands can turn the talent casting process on its head and save.

How to stop the bitching about pitching

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