You searched for Agency & Supplier Search Selection

Why marketers focus more on creative rather than media challenges

August 15, 2018

agency solutions, interesting observations, media planning & buying, return on investment, strategic management

…already marketers are putting more time into the creative challenge. This is exacerbated by the divide between the ‘lead’ creative agency and media buying agency often being different entities and…

How consumer goods brands can turn the talent casting process on its head and save.

September 7, 2016

marketing process optimisation, television & electronic production

…second problem is one of intent. In a time constrained situation we have two parties entering into a negotiation. On one side is the agency and agency producer who are…

July 2005

October 26, 2014

…very specific disciplines and work alongside the more traditional media agency structure. The most obvious perhaps is the ‘new breed’ of media strategic agency (Bellamy Hayden, Razor, Naked to name…

4 thoughts on agency / advertiser relationships – Jetstar and The Royals

August 8, 2014

agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The relationships between advertisers and their agencies are becoming more complicated and difficult to define….

Agency Monitoring & Benchmarking

August 9, 2011

…click here. To review Agency Search & Selection services, click here. To review Agency Engagement & Alignment services, click here. For more information on any of these services, email people@trinityp3.com…

July 2004

October 26, 2014

…for big ideas – October 2006Edition 60 – The marketing power of pr – September 2006Edition 59 – Agency remuneration strategies – September 2006Edition 58 – Understanding agency billings –…

Operational Assessment

September 6, 2011

…complete range of services, click here. To review Agency Search & Selection services, click here. To review Agency Benchmarking & Monitoring services, click here. To review Agency Engagement and Alignment…

February 2006/2

October 24, 2014

…2006 Centennial Park Restaurant Darren Woolley spoke recently on the hot topic of Agency Selection Process, to a group of Sydney marketers at the 2006 Connect Breakfast. Invite Darren to…

What type of marketing management consulting do you need?

December 23, 2013

interesting observations, marketing procurement, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Several years ago, Dr Peter Steidl gave me some advice on my business. He said…

Things to consider before going to pitch to select an agency

August 30, 2006

marketing process optimisation

…for the agency. A fundamental step before any pitch is to clearly articulate and agree the desired outcome in detail and the selection criteria essential to achieve that outcome. These…

Newsletter – September 2007

October 16, 2014

Having trouble reading this newsletter? Click here to see it in your browser. Issue 69, 18/09/07 In this Issue » Media Agency Credentials » P3Media Agency Selection…

July 2014

October 9, 2014

…for global restaurant client TV production campaign for global retail client TV assessment for global baby retailer Media agency review for major retail chain Agency selection for health fund Digital…

Newsletter 2 September 2020

September 22, 2020

…there are 2,400 articles on the blog covering everything in marketing management. From agency selection and tenders to environmental impact of marketing, ethics in procurement and so much more. But…

Agency selection is no walk in the park

April 20, 2006

agency search & selection

It amazes me the number of marketers that think of changing their agency like they change their underwear. Sure, this could be a sign of the level of disatisfaction…

White Papers

November 28, 2016

…future? Media Agency Relationship Management Bridging the Great Divides that Limit Marketing Performance The Media Rebate and Transparency Crisis Improving the Search and Selection Process Tell us a…

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Why marketers focus more on creative rather than media challenges

How consumer goods brands can turn the talent casting process on its head and save.

July 2005

4 thoughts on agency / advertiser relationships – Jetstar and The Royals

Agency Monitoring & Benchmarking

July 2004

Operational Assessment

February 2006/2

What type of marketing management consulting do you need?

Things to consider before going to pitch to select an agency

Newsletter – September 2007

July 2014

Newsletter 2 September 2020

Agency selection is no walk in the park

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