This morning I was talking to a group from the AMPA (Australian Promotional Marketing Association) about supplier selection, remuneration and collaboration. Being a smallish audience of 20 – 25 people…
…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The international scandal from New Zealand concerning the court case between the publisher of Eminem’s…
…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. For the past 4 months, we have been piloting…
…it has impacted on the agency’s purpose and structure, and how they view the next 5 years. 3. Why do they believe their agency model is different? Challenge the agency…
…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Several years ago, Dr Peter Steidl gave me some advice on my business. He said…
…already marketers are putting more time into the creative challenge. This is exacerbated by the divide between the ‘lead’ creative agency and media buying agency often being different entities and…
…Centennial Park Restaurant Darren Woolley spoke recently on the hot topic of Agency Selection Process, to a group of Sydney marketers at the 2006 Connect Breakfast. Invite Darren to speak,…
It amazes me the number of marketers that think of changing their agency like they change their underwear. Sure, this could be a sign of the level of disatisfaction…
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…for the agency. A fundamental step before any pitch is to clearly articulate and agree the desired outcome in detail and the selection criteria essential to achieve that outcome. These…
…for big ideas – October 2006Edition 60 – The marketing power of pr – September 2006Edition 59 – Agency remuneration strategies – September 2006Edition 58 – Understanding agency billings –…
…not the driver of the agency selection process. So why do agencies think it is important to discount? No all marketers are as enlightened as Jon and Mark. We have…
…– creative agency search and selection – Case study 10 tips that are the answer to a winning pitch Chemistry meeting 5 common business email mistakes that will derail your…
…second problem is one of intent. In a time constrained situation we have two parties entering into a negotiation. On one side is the agency and agency producer who are…
…high profile business pitches created industry outrage to the point the AFA is reviewing guidelines for the agency selection process. (Several years ago the Australian Graphic Design Association (AGDA) had…