Global Marketing
Management Consultants
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Management Consultants
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Management Consultants
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Working out the working to non-working ratio

…client wanting to reduce their non-working spend. What’s not working? I enquired. The cost of producing the ads, the content. So, what is working then? I asked. Media and media…

Aligning your digital marketing to marketing

…marketing KPIs. Video Recording: Presentation: TrinityP3 Webinar Series: Aligning your digital marketing to marketing Blog post: How to align your digital marketing to marketing Click here to view more webinars….

Digital & Technology Transformation Review

…are not the solution, but simply the enablers to allow you to scale and amplify your strategy. But before you even consider a technology purchase the first step is to…

Managing Marketing: The Role Of Technology In Improving Media Agency Productivity

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, podcasts, return on investment, social media & digital marketing

…Darren: And it’s also the whole industry has been avoiding automating or using technology to streamline the whole process. The fact that bookings have to go back to the media…

A medical approach to marketing management – diagnosis then therapy

agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…resources used and therefore the less efficient the process the more income paid to the agency. While the initial diagnosis process quickly indicated that the agency was overpaid compared to…

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