You searched for Roster Performance Management

The importance of trust in collaboration between stakeholders

July 16, 2012

agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, return on investment, strategic management

…complex interplays of factors is to share these in a strategically structured forum, where the focus is on building performance alignment rather than simply correcting performance expectations. What are your…

Why self assessment surveys are flawed in client / agency relationships

September 19, 2010

Evalu8ing - Relationship Performance Monitoring

…demonstrated by Dunning, Heath and Suls. In the same way many marketers and procurement professionals are using self assessment systems to monitor and manage the relationships and performance of their…

Managing agency scope of work to improve efficiencies and performance

September 11, 2018

…agency scope of work to allow for unforeseen market driven changes and deliver significant performance improvements and increased value from your agencies. Simply fill in your details to download the…

Bridging the Great Divides that Limit Marketing Performance

September 11, 2018

…within leading organisations to overcome duplication of time and effort, speed up go-to-market activity, and ultimately help improve marketing performance. Simply fill in your details to download the White Papers….

Challenging some of the strategic notions of media agency structures and services

April 23, 2012

agency solutions, interesting observations, marketing process optimisation, media planning & buying, social media & digital marketing, strategic management

…the globe we are discussing with clients the ideal agency roster. Is it better to have a single global agency network across multiple markets? Or different best of breed agencies…

A new approach to segmenting marketing and advertising agencies and suppliers

September 17, 2012

agency search & selection, agency solutions, customer relationship management, data & direct marketing, industry news & trends, strategic management

…media suppliers and content providers. About three years ago we started working on more and more roster reviews, not just selecting new suppliers and agencies, but reviewing the current roster…

Are digital agency pricing models stuck in the 90s?

September 25, 2013

agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, interesting observations, marketing procurement, social media & digital marketing, strategic management

…They don’t have local and global management structures to report to. Their focus is more on a smart solution and then the output, or value, of what they deliver, as…

Five things marketers can do to avoid going insane

May 22, 2009

marketing process optimisation

…in place measuring the performance of your marketing activities. But does it measure the effectiveness of each individual activity and the contribution it makes to the overall result? If not,…

Can Procurement Fix Madison Avenue’s Mess?

March 27, 2017

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement, strategic management

…poor fee-setting methodologies; inefficient briefing and ad approval processes, and inadequate problem-solving about the reasons for brand underperformance. Procurement has focused on marketing cost-reduction because cost-reduction provided a limitless well…

How to get great insights on your incumbent agency

March 21, 2014

agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, marketing procurement, strategic management

…your agency for their comments? The answers may not only surprise you, you may end up creating efficiencies, improving performance and securing incremental value. On top of that, if it’s…

Beware of the “hit-and-run” procurement professional

October 4, 2009

agency remuneration / compensation

…what was spent, but what was purchased for the spend in volume, quality and complexity 2. Lack of performance metrics – what was achieved for the spend in terms of…

Newsletter 23 October 2019

October 23, 2019

Global Marketing Management Update 23 October 2019 Welcome to the October edition of TrinityP3’s e-news There is the odd occasion when marketers find themselves needing to change one or more…

Managing Marketing – what makes a good strategy?

November 4, 2015

interesting observations, podcasts, return on investment, strategic management

…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Jeff Cooper & Ashton Bishop, Senior Partners at Step Change talk…

March 2016

March 17, 2016

…not positioned within an advertisers roster to fully effect their potential value. There is a clear-cut argument that suggests a change to the role of the modern media agency. That…

Why marketers focus more on creative rather than media challenges

August 15, 2018

agency solutions, interesting observations, media planning & buying, return on investment, strategic management

…often not always working together seamlessly. This issue can also be compounded where internal marketing structures reflect the agency roster structure and there’s a media director/manager between the brand manager…

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The importance of trust in collaboration between stakeholders

Why self assessment surveys are flawed in client / agency relationships

Managing agency scope of work to improve efficiencies and performance

Bridging the Great Divides that Limit Marketing Performance

A new approach to segmenting marketing and advertising agencies and suppliers

Five things marketers can do to avoid going insane

Can Procurement Fix Madison Avenue’s Mess?

How to get great insights on your incumbent agency

Beware of the “hit-and-run” procurement professional

Newsletter 23 October 2019

Managing Marketing – what makes a good strategy?

March 2016

Why marketers focus more on creative rather than media challenges

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