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Marketers buy advertising agencies on value and not price

November 21, 2010

…not the driver of the agency selection process. So why do agencies think it is important to discount? No all marketers are as enlightened as Jon and Mark. We have…

Casting George Clooney or Brad Pitt for your next television commercial? What a dilemma!

March 9, 2018

television & electronic production

…make this decision. The agency or the director makes most of the casting decisions for a television commercial. You, the marketer will have to sign off on the talent as…

Why the Chinese have a more accountable understanding of marketing

August 14, 2015

marketing process optimisation, marketing procurement, return on investment, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. When we were first translating our TrinityP3.com website for our TrinityP3.com.cn website, there were a…

Achieving collaboration in client agency relationships

August 27, 2011

Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation

…agency search, contracts and remuneration are a major part of the work TrinityP3 undertakes, much of the time we are now working with advertisers using our experience, expertise, tools and…

Did TEDx Sydney fail customer experience expectations?

September 14, 2015

industry news & trends

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. I attended a TEDx for the first time earlier this year and had high hopes…

Location, Location, Location choices and the impact on cost in television production – Three case studies

June 12, 2019

case studies, marketing procurement, television & electronic production

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Be it for broadcast television, cinema online video etc, video production is still an important…

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August 9, 2011

Home About Us Contact Us Marketers & Advertisers Procurement & Sourcing Agencies & Suppliers Testimonials Agency Testimonials Services Agency Search & Selection Agency Engagement & Agreement Agency Monitoring & Benchmarking…

Marketing is increasingly about doing less, not more

March 19, 2014

interesting observations, marketing process optimisation, return on investment, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. I remember very well October 2008 and the six months following. The global financial crisis…

How agencies often get job terminations wrong

January 28, 2013

interesting observations

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Recently a marketer was telling me that in a negotiation with their agency, the agency…

The hidden flaws in agency timesheets and retainers

May 23, 2014

agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. When I worked in Medical Research, there were no time cards or timesheets. They were…

All-time greatest TrinityP3 marketing management posts

March 23, 2016

agency remuneration / compensation, interesting observations, iPhone business app, marketing procurement, media planning & buying, resource rate calculator, social media & digital marketing, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Ten years on and this is the one thousandth post here on the TrinityP3 blog….

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Marketers buy advertising agencies on value and not price

Casting George Clooney or Brad Pitt for your next television commercial? What a dilemma!

Why the Chinese have a more accountable understanding of marketing

Achieving collaboration in client agency relationships

Did TEDx Sydney fail customer experience expectations?

Location, Location, Location choices and the impact on cost in television production – Three case studies

Site Map

Marketing is increasingly about doing less, not more

How agencies often get job terminations wrong

The hidden flaws in agency timesheets and retainers

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