You searched for How to avoid the traditional to digital marketing transition trap

Managing Marketing: The Rights And Wrongs Of Media Agency Pitching

March 22, 2019

agency search & selection, industry news & trends, marketing procurement, media planning & buying, podcasts

…and they love the agency, but they have to do it. Greg: That’s incredibly tough because there’s the disconnect between procurement and marketing. Marketing might be happy. They spent all…

Online shopping trends: The death of a merchant

May 22, 2013

data & direct marketing, green marketing & sustainability, industry news & trends, interesting observations, marketing process optimisation, social media & digital marketing, strategic management

…men and women along the way. The commercialization of the Internet in the 1990’s was a major game changer for the traditional retail model. Up until then the purchase of…

Would a marketing mentor make a big difference to your career?

February 6, 2021

…challenges facing marketing, how could a marketing mentor help you? So, this is why we ask: How could a mentor help your marketing career? Give me an independent person to…

Managing Marketing: Building Brands Through Better Customer Experience

February 22, 2019

customer relationship management, data & direct marketing, industry news & trends, podcasts, strategic management

…everything. And then I think that flows through in the conversations that those companies have with their customers. They’re able to show campaigns like that. They’re able to demonstrate that…

Going beyond purpose to relevance in a disrupted world

August 6, 2020

…time to go beyond simply stating a purpose to proving your relevance in an increasingly disrupted world? During the webinar we discuss: The difference between corporate purpose and brand purpose…

Darren Woolley

December 11, 2020

…value and performance from their media investment, Facilitate the digital and technology transformation to improve marketing performance, Provide more agile and results focused implementation and delivery of the marketing plan….

Is it time marketers rethink agency competitive conflicts of interest?

February 7, 2018

agency remuneration / compensation, agency search & selection, industry news & trends, marketing procurement

…so that they would never have to see their competitor or any of the team or the work the agency did for them. Others would simply ignore the issue and…

Building Brands When All Around You are Losing Theirs

May 29, 2019

industry news & trends, marketing process optimisation, strategic management

…the confusion over short-term sales and always-on brand, with many marketers moving resources (and particularly budget) from the top of the funnel to the bottom of the funnel where cause…

Why the type of agency you need depends on the kind of marketer you are

November 25, 2019

agency search & selection, marketing procurement

…manage communication between teams or proposed tools to help manage multiple agencies? More to the point, how well integrated are your marketing initiatives working today? How do you want them…

The challenges facing Automotive marketers in selecting new agencies – Three case studies

September 6, 2017

agency search & selection, agency solutions, case studies, interesting observations, marketing procurement

…in this situation as the Strategic Workshops with the three shortlisted agencies allowed the marketing team to work with and assess the capability and confidence of the agency to explore…

Why it is essential for agencies to be part of your business strategy alignment

June 7, 2011

agency search & selection

…suppliers in the panel, usually the lowest cost, and so marketers feel they need to go outside the panel to get the quality of supplier they need. 3. The panels…

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Managing Marketing: The Rights And Wrongs Of Media Agency Pitching

Would a marketing mentor make a big difference to your career?

Managing Marketing: Building Brands Through Better Customer Experience

Going beyond purpose to relevance in a disrupted world

Darren Woolley

Is it time marketers rethink agency competitive conflicts of interest?

Building Brands When All Around You are Losing Theirs

Why the type of agency you need depends on the kind of marketer you are

The challenges facing Automotive marketers in selecting new agencies – Three case studies

Why it is essential for agencies to be part of your business strategy alignment

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