You searched for Roster Performance Management

Why marketers focus more on creative rather than media challenges

August 15, 2018

agency solutions, interesting observations, media planning & buying, return on investment, strategic management

…often not always working together seamlessly. This issue can also be compounded where internal marketing structures reflect the agency roster structure and there’s a media director/manager between the brand manager…

March 2016

March 17, 2016

…not positioned within an advertisers roster to fully effect their potential value. There is a clear-cut argument that suggests a change to the role of the modern media agency. That…

How do you select a strategic marketing consultant to assist with your agency search?

August 11, 2011

agency search & selection

…harder to define. There are consultants that charge agencies to be part of their roster, there are consultants that charge success fees, there are consultants that do consulting work for…

Grow up! Marketing procurement should not be put in a box

January 7, 2015

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement

…procurement done well is vital to the health and success of any marketing operation and any roster. An extreme agency roster example TrinityP3 was recently engaged to help a major…

Newsletter 5th September 2018

September 5, 2018

…agency market search. We also worked for another multinational automotive manufacturer to help them find media agency. A company that provides investment management services had us manage their roster workshop…

Newsletter 17 May 2017

May 18, 2017

…agency relationship Your agency and agency roster is an extension of your marketing team. Having this extended team working well together is essential for developing and maintaining a high performance…

The IMAA versus NSW Government: Principles, Complexity, Irony, Challenge & Reality

September 8, 2021

agency remuneration / compensation, agency search & selection, marketing procurement

…the current roster, and to be fair this agency, based on quotes in a previous article, appears disappointed at the prospect of losing its share of NSW Government business), most…

Newsletter 14 June 2017

July 11, 2017

…with Performance Problems Turn to Management Consultants 8 ‘Less Obvious’ Reasons Why Agencies Lose Pitches Why cost benchmarking is the waterboarding of the advertising industry Managing Marketing: The challenges facing…

Newsletter – September 2014

September 9, 2014

…This is where the client team tells us the incumbent agency has had a clearly defined role on the roster, and now either performance or relationship issues have precipitated a…

Managing Marketing – what makes a good strategy?

November 4, 2015

interesting observations, podcasts, return on investment, strategic management

…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Jeff Cooper & Ashton Bishop, Senior Partners at Step Change talk…

10 ways to save money with your agencies (without shooting yourself in the foot)

July 3, 2017

agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation

…with your budget. Align for best results. With multiple agencies on your roster, it’s important to ensure each agency is clear about the mandate it’s assigned to and understands where…

Which marketing pain points are holding you back?

February 5, 2014

industry news & trends, interesting observations, marketing process optimisation, strategic management

…may need independent assistance to help align your strategic suppliers, assess &/or rationalize your roster, and score the performance of service partners. TrinityP3 has worked with a multitude of clients…

Not all client agency relationships are the same

September 16, 2011

marketing process optimisation

…day in meetings. (Who doesn’t feel like that?) Fig 1: The ad-hoc approach to roster management appears convenient but often leads to requiring significant management resources to be maintained. This…

The hidden waste buried inside many agency retainer agreements

May 23, 2016

agency remuneration / compensation, interesting observations, marketing process optimisation, marketing procurement

…the roster and a diminishing in the prevalence and importance of the Agency of Record (AoR). There is also the continued downward pressure on costs in an attempt to drive…

Advertising complexity is a killer!

April 22, 2019

agency remuneration / compensation, agency search & selection, agency solutions

…is unlikely to change even though agency rosters are being simplified today. In increasing roster complexity, procurement executives ignored the major lesson from the supply-chain revolution that saved the U.S….

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Why marketers focus more on creative rather than media challenges

March 2016

How do you select a strategic marketing consultant to assist with your agency search?

Grow up! Marketing procurement should not be put in a box

Newsletter 5th September 2018

Newsletter 17 May 2017

The IMAA versus NSW Government: Principles, Complexity, Irony, Challenge & Reality

Newsletter 14 June 2017

Newsletter – September 2014

Managing Marketing – what makes a good strategy?

10 ways to save money with your agencies (without shooting yourself in the foot)

Which marketing pain points are holding you back?

Not all client agency relationships are the same

The hidden waste buried inside many agency retainer agreements

Advertising complexity is a killer!

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