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Value-based, cost-based, pricing-based, and performance-based agency fees – bring it on

February 24, 2021

agency remuneration / compensation, agency search & selection, marketing procurement

…to navigate change. This article first appeared in Mumbrella on November 25, 2020 Our Scope of Work Management service evaluates your current agency scope of work and recommends the best…

Seven times procurement failed in managing the procurement process

October 29, 2018

interesting observations, marketing procurement

…a higher level of involvement from TrinityP3 with regular requests for assistance and advice outside of the agreed scope of work. Each time we explained that we were not engaged…

What are the biggest challenges facing marketing today?

July 12, 2017

agency remuneration / compensation, agency search & selection, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, green marketing & sustainability, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, social media & digital marketing, television & electronic production

…models are up to date and reflect the best possible practice for the category. One of the key areas when it comes to agency performance is scope of work management…

The challenges facing Automotive marketers in selecting new agencies – Three case studies

September 6, 2017

agency search & selection, agency solutions, case studies, interesting observations, marketing procurement

…agencies that were happy to work on a relatively small budget where the bulk of the scope of work would be adapting global materials. Had credentials with premium not as…

Prioritising business and marketing opportunities – three leading case studies

June 24, 2019

case studies, interesting observations, marketing process optimisation, return on investment

…under performance of the marketing team. TrinityP3 was engaged by the central marketing team to assist in providing an independent assessment of the scope of work volume, process and capabilities…

2014 ANA Advertising Financial Management Conference – a comprehensive review

May 14, 2014

agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production

…the scope of work (SOW) to eliminate duplication of work across agencies. This duplication, driven by the complexity of the marketing mix, is a key area of waste. Eliminating overlapping…

Michael Farmer on the State of the Ad Industry Today and in the Near Future

January 16, 2019

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement, return on investment

…January 2 and January 9, 2019. TrinityP3’s Scope of Work Management service evaluates your current agency scope of work and recommends the best approach, calibrated to your needs. Read more…

The negative impact of overworked agency staff on agency remuneration

February 13, 2017

agency remuneration / compensation, industry news & trends, iPhone business app, marketing procurement

…account there were no timesheets, just a number of hours they worked each day. Based on the scope of work delivered it was clear there was a small increase in…

Marc Prichard, the low creative ratio at your agencies is not their fault, it’s yours

April 13, 2018

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, strategic management

…explain. As Michael Farmer discovered in his early projects on scope of work measurement with Ogilvy & Mather in the 1990s, the number of creative personnel to account management personnel…

Will agencies absorb their advertiser budget reductions again?

July 6, 2020

agency remuneration / compensation, industry news & trends, marketing procurement

…The Drum March 6, 2020 Our Scope of Work Management service evaluates your current agency scope of work and recommends the best approach, calibrated to your needs. Read more here…

When marketers turn BAD negotiating agency remuneration

July 9, 2013

agency remuneration / compensation, interesting observations, marketing procurement, return on investment

…the following year’s scope of work. The issue for the marketer was that they were unable to commit to a defined scope of work. In the end he asked for…

Newsletter 10 November 2021

December 21, 2021

…the mid 1990s Farmer & Co has been developing and using the Scope MetricTM Units (SMU) model to measure agency productivity against advertiser scope of work for content agencies such…

The dangers of pitching your agency on a regular basis

October 25, 2017

agency search & selection, interesting observations, marketing procurement, return on investment, strategic management

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He…

ANA and 4As Duke It Out in a Complete Mismatch

August 21, 2017

agency remuneration / compensation, agency solutions, industry news & trends

…of industry issues, including remuneration, and their sloppy and unprofessional Scope of Work planning practices, along with the inadequate way they calculate agency fees puts them in the same category…

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Value-based, cost-based, pricing-based, and performance-based agency fees – bring it on

Seven times procurement failed in managing the procurement process

The challenges facing Automotive marketers in selecting new agencies – Three case studies

Prioritising business and marketing opportunities – three leading case studies

Michael Farmer on the State of the Ad Industry Today and in the Near Future

The negative impact of overworked agency staff on agency remuneration

Marc Prichard, the low creative ratio at your agencies is not their fault, it’s yours

Will agencies absorb their advertiser budget reductions again?

When marketers turn BAD negotiating agency remuneration

Newsletter 10 November 2021

The dangers of pitching your agency on a regular basis

ANA and 4As Duke It Out in a Complete Mismatch

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Managing Marketing: Uniting Brand Channels and Content

Why marketers will continue to use a pitch to select agencies