Global Marketing
Management Consultants
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Management Consultants
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What are the biggest challenges facing marketing today?

…models are up to date and reflect the best possible practice for the category. One of the key areas when it comes to agency performance is scope of work management…

2014 ANA Advertising Financial Management Conference – a comprehensive review

…the scope of work (SOW) to eliminate duplication of work across agencies. This duplication, driven by the complexity of the marketing mix, is a key area of waste. Eliminating overlapping…

Newsletter 10 November 2021

…the mid 1990s Farmer & Co has been developing and using the Scope MetricTM Units (SMU) model to measure agency productivity against advertiser scope of work for content agencies such…