…on the couch talking Agency Rosters Is your team managing your agency roster? (Probably not) Hear the complex issue of ever expanding agency rosters Read why there is no best…
…how CEOs should select Management Consultants. Titled “CEO: The 7 C’s of Hiring Management Consultants” it provided a list of seven criteria for a CEO to assess the suitability of…
…the agreement to the point it becomes almost irrelevant to the performance of the services it covers. Performance and incentives Interestingly, the focus in the past has been about contract…
…management in agencies. So welcome, Anita. Anita: Thank you Darren. Darren: I say colourful because you were the B&T Account Management person under 30. Anita: I was. Darren: For Brisbane,…
…ten ways to maximise your marketing value are: Step 1: Roster Review & Rationalisation. The roster of marketing communication service providers often develops organically over time. Yet the requirements of…
(How to create performance and value based compensation to encourage performance) Are you paying your agencies based on their costs? Do you struggle with finding value in your agency retainers?…
…performing for the judges. The fact is that the agency performance is actually dependent on the marketer’s performance. They are interdependent. Don’t believe me? Then how can the same agency…
…starting position is that, resource allowing, most brands should do community management in-house with strong and active support from their Customer Services team. A social media management platform such as…
…more responsibility for cost consulting we found ourselves seeing the opportunity for how do you manage a roster of agencies? How do you structure a roster of agencies? How do…
…agency suppliers continues to become increasingly complex and time consuming. TrinityP3 Marketing Management Consultants are thought-leaders in all aspects of marketing management to improve marketing and agency performance and increase…
…skill sets in the roster. 2. Improve efficiency. Removing duplicated agency roles and capabilities, optimising levels of agency strategic and management resource across the roster, ensuring that the most valuable…
…agency roster structures with an analysis of the strengths and weaknesses of each. Consolidating the roster to a single lead agency or bundling up into a customised holding company solution…
…& Performance Assessment (How to make sure your media planning and buying process is delivering maximum performance) Are you concerned about the value you are obtaining from your media investment?…
…Agency & Agency Roster Performance Solutions here Find all the TrinityP3 Solutions & Services here FURTHER READING Read more on Performance & Value Based Agency Remuneration for Agencies here Hear…
…performance based but allows input from the agencies such as the second model (two-way performance). The question is, does this measure relationship? If I score your performance against a set…