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Newsletter 11 January 2017

January 13, 2017

…on the couch talking Agency Rosters Is your team managing your agency roster? (Probably not) Hear the complex issue of ever expanding agency rosters Read why there is no best…

How does TrinityP3 rate as Management Consultants against these 7 critical qualities?

January 30, 2017

interesting observations, strategic management

…how CEOs should select Management Consultants. Titled “CEO: The 7 C’s of Hiring Management Consultants” it provided a list of seven criteria for a CEO to assess the suitability of…

How to increase media agency transparency and accountability

November 2, 2015

agency remuneration / compensation, marketing procurement, media planning & buying

…the agreement to the point it becomes almost irrelevant to the performance of the services it covers. Performance and incentives Interestingly, the focus in the past has been about contract…

Managing Marketing: The Current State Of Client And Agency Relationships

August 16, 2019

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing procurement, podcasts

…management in agencies. So welcome, Anita. Anita: Thank you Darren. Darren: I say colourful because you were the B&T Account Management person under 30. Anita: I was. Darren: For Brisbane,…

Top 10 Steps to Maximum Marketing Value

March 18, 2009

agency remuneration / compensation

…ten ways to maximise your marketing value are: Step 1: Roster Review & Rationalisation. The roster of marketing communication service providers often develops organically over time. Yet the requirements of…

Performance & Value Based Agency Remuneration

April 23, 2015

(How to create performance and value based compensation to encourage performance) Are you paying your agencies based on their costs? Do you struggle with finding value in your agency retainers?…

How agency relationship evaluations reflect your management style

June 7, 2013

agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation

…performing for the judges. The fact is that the agency performance is actually dependent on the marketer’s performance. They are interdependent. Don’t believe me? Then how can the same agency…

Managing Marketing: The Twenty Year History Of TrinityP3 so far…

January 17, 2020

agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing procurement, podcasts

…more responsibility for cost consulting we found ourselves seeing the opportunity for how do you manage a roster of agencies? How do you structure a roster of agencies? How do…

January 2016

January 18, 2016

…agency suppliers continues to become increasingly complex and time consuming. TrinityP3 Marketing Management Consultants are thought-leaders in all aspects of marketing management to improve marketing and agency performance and increase…

Automotive agency roster alignment – Case study

August 28, 2014

case studies

…skill sets in the roster. 2. Improve efficiency. Removing duplicated agency roles and capabilities, optimising levels of agency strategic and management resource across the roster, ensuring that the most valuable…

Too many agencies on the roster? Or marketers doing too much with too little?

September 30, 2016

agency remuneration / compensation, agency search & selection, interesting observations, marketing process optimisation, marketing procurement, strategic management

…agency roster structures with an analysis of the strengths and weaknesses of each. Consolidating the roster to a single lead agency or bundling up into a customised holding company solution…

…performance based but allows input from the agencies such as the second model (two-way performance). The question is, does this measure relationship? If I score your performance against a set…

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Newsletter 11 January 2017

How does TrinityP3 rate as Management Consultants against these 7 critical qualities?

How to increase media agency transparency and accountability

Managing Marketing: The Current State Of Client And Agency Relationships

Top 10 Steps to Maximum Marketing Value

Performance & Value Based Agency Remuneration

How agency relationship evaluations reflect your management style

Managing Marketing: The Twenty Year History Of TrinityP3 so far…

January 2016

Automotive agency roster alignment – Case study

Too many agencies on the roster? Or marketers doing too much with too little?

Media Performance

Agency Performance & Value Based Agency Remuneration

Most 360º client agency relationship systems are misleading

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