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Newsletter – October 2007 3

…online media landscape; Digital marketing by generation; The art of digital marketing; Understanding the language of online media; Digital marketing success stories; Tomorrows advertising technologies; What do marketing directors need…

12 trends in strategic marketing management for 2012

…outcome. Internal and then external alignment. 9. Who owns digital? Digital is not just the all-pervasive platform of marketing. It is the same across the whole of the business world….

The problem with strategy today

…you have a marketing strategy? What about a digital strategy? A social media strategy? A channel strategy? How about a comms strategy? How many strategies do you have? Today there…

Ilona Evans on Digital Marketing – Episode 41

…different from marketing? Has digital marketing lived up to its promise? How should marketers be managing digital? Where can marketers find a quick win in digital? If there is a…

10 Marketing Management Trends for 2014 – Year Zero

digital specialists. But in a world where everything is digital, is there a place for simply being digital? Instead there will continue to be increasing numbers of specialists in the