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When should a CEO throw their CMO under the technology steamroller?

August 5, 2015

interesting observations, marketing process optimisation, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Technology is changing everything – how we communicate, how we shop, how we travel, how…

5 effective ways to build your LinkedIn network

February 27, 2013

industry news & trends, return on investment, social media & digital marketing

…build that personal profile. Another short-hand search option is by filtering searches to find out which groups your connections belong to. So there you go – simple but effective. By…

3 ways to make sure that social media expert is really an expert

December 7, 2012

industry news & trends, interesting observations, social media & digital marketing

…is considered a global thought leader on agency remuneration, search and selection, and relationship optimization. In the past 12 months, it seems that social media experts have been coming out…

Managing Marketing: Retail Brand and Business Building

March 4, 2022

customer relationship management, podcasts, return on investment, strategic management

…because when you’re dealing with an agency, ultimately, you’re trying to sell something. You’re trying to get them to help you sell something anyway. So, everyone is in the game…

The case for a long, mid and short-term view in sailing and marketing

December 17, 2018

interesting observations, marketing process optimisation, return on investment, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Working within an organisation’s annual financial process means you are likely to be either preparing,…

Managing Marketing: Business Strategy Alignment In Brand Building

April 18, 2019

interesting observations, marketing process optimisation, podcasts, strategic management

…transformation strategies. That would be fair, wouldn’t it? Welcome. Nik & Dennis Thank you. Thank you. Nik: Thank you, Darren. Yes, if you need a short sentence for our company,…

Managing Marketing: Why Digital Marketing Has Not Lived Up To The Promise

March 8, 2019

data & direct marketing, industry news & trends, marketing process optimisation, media planning & buying, mobile marketing, podcasts, return on investment, social media & digital marketing

…tied back to performance. Either the value delivered is year on year performance. A new agency has come on board and taken on the search activity and they want to…

Benchmarks

July 24, 2019

…Planning (incl Digital) Head of Planning & Investment Group Director of Planning & Investment Director of Planning & Investment Manager, Planning & Investment Assistant, Planning & Investment Search Keyword Research…

Why Digital Marketing should replace KPIs with EPIs

September 28, 2012

agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, social media & digital marketing, strategic management

…of positive / negative conversations – how are they tracking over time? 2. Search ranking, share of search – call it findability if you like 3. How many sources of…

What marketers should be asking their incumbent agencies

January 9, 2019

agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation

…hugely valuable in assessing your current agency’s thought leadership capabilities and willingness to collaborate to form a better relationship. Whether or not you’re contemplating an agency search, or undertaking an…

Newsletter 13th June 2018

June 13, 2018

…for a volunteer-based firefighting agency We also worked for a department of the government of Australia to help them find offshore communication partner panel refinement, search and selection A large…

Ways to strengthen your collaboration culture

October 26, 2012

agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management

…web-page again. Encourage people to perform a search on delicious for a tag they want to keep track of. I track the tag ‘storytelling’. The search results has its own…

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When should a CEO throw their CMO under the technology steamroller?

Managing Marketing: Retail Brand and Business Building

The case for a long, mid and short-term view in sailing and marketing

Managing Marketing: Business Strategy Alignment In Brand Building

Benchmarks

What marketers should be asking their incumbent agencies

Newsletter 13th June 2018

Ways to strengthen your collaboration culture

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