You searched for How to avoid the traditional to digital marketing transition trap

If digital media strategy buzz words leave you baffled, you may need one of these

November 23, 2012

agency solutions, data & direct marketing, interesting observations, mobile marketing, social media & digital marketing

…on what has caused this, rather then how to fix it. The education system, the lack of marketer courage, even the economy has been put in the firing line. But…

Is it important that your agencies reflect your corporate values?

August 6, 2020

…Good corporate social responsibility – to act towards ending slavery and human trafficking. Supporting philanthropy – to help those less fortunate. But how important are these when it comes to…

Data>Information>Knowledge>Wisdom

April 1, 2020

Tweet Share Share Buffer Pin There is a hierarchy that says data informs information, which creates knowledge that leads to wisdom. But the concept that is missing is one that…

Book Review: Team of Teams by General Stanley McChrystal

August 1, 2018

industry news & trends, marketing process optimisation, strategic management

…to adapt and change to solve their own Proteus problem. In the book he identifies the chaotic circumstances he faces and how the change from complex situations they have faced…

Reducing expenditure by determining and minimising print obsolescence

March 4, 2013

agency solutions, green marketing & sustainability, marketing process optimisation, marketing procurement, print production, return on investment

…if you don’t you may need to go to step 3 and then come back to this step. While stock ownership is easy at the commencement of the items generation,…

Is your team managing your agency roster? (Probably not)

September 5, 2016

agency solutions, marketing process optimisation, return on investment, strategic management

…to teams focused on the procedures and administration leading them to take their eye off point one above: the desired accomplishment. So in today’s human era, real and authentic marketing…

Beware the dangers of the cookie cutter approach to benchmarking agency remuneration

November 9, 2016

agency remuneration / compensation, interesting observations, marketing procurement

…detailed report on the timesheets to demonstrate the level of resources used to justify the fee. This is the issue with most financial systems. They capture spend to the very…

Managing the composite agency pitch – Three case studies

July 24, 2019

agency search & selection, case studies, interesting observations, marketing procurement

…Challenging Problem: The company was moving from a traditional advertising strategy to having marketing manage the customer journey to the dealers and then assist in managing the customer value of…

…to the media, when the Head of the PR agency asked how much did the site cost? The client told them and was immediately deflated to hear that they would…

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Is it important that your agencies reflect your corporate values?

Data>Information>Knowledge>Wisdom

Book Review: Team of Teams by General Stanley McChrystal

Reducing expenditure by determining and minimising print obsolescence

Is your team managing your agency roster? (Probably not)

Beware the dangers of the cookie cutter approach to benchmarking agency remuneration

Managing the composite agency pitch – Three case studies

Newsletter 28 August 2019

Advertising Production Assessment

Newsletter- September 2013

What to do if you think you are being overcharged by an agency

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