You searched for Agency & Supplier Search Selection

Benchmarks

July 24, 2019

…Planning (incl Digital) Head of Planning & Investment Group Director of Planning & Investment Director of Planning & Investment Manager, Planning & Investment Assistant, Planning & Investment Search Keyword Research…

Managing Marketing: Marketing strategy, planning and implementation from a CMO perspective

January 11, 2019

interesting observations, marketing process optimisation, podcasts, return on investment, strategic management

…done all sorts of research online, you’ve seen videos from the likes of Top Gear comparing this model with that model. You’ve pulled models into your search that you’d never…

Managing Marketing: Agile Process In Marketing

October 29, 2021

marketing process optimisation, podcasts, return on investment

…campaign, a TV campaign to where you’ve got a media agency, you’ve got the creative agency, you’ve got the production company — already you’ve got three groups of people working…

Newsletter- July 2013

October 9, 2014

…agency search and selection, agency engagement and alignment, or agency benchmarking and monitoring? Just ask us, we’re always happy to help. Top 20 posts for the first half of 2013…

How To Transform Your Agency Relationships!

December 15, 2017

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations

…/ agency issues, the more likelihood there is of being able to help clients avoid triggering a search, and instead getting their agency relationships not just back on the track…

Managing Marketing: The importance of understanding culture to stay relevant in a changing world

September 1, 2017

agency solutions, data & direct marketing, industry news & trends, interesting observations, marketing process optimisation, podcasts, return on investment, strategic management

…you. Placing a focus on culture before strategy Darren: Look, this agency’s really interesting from my perspective and that’s because of the focus of the agency on culture. Now, Peter…

Top 5 agency “no no’s” – No 5 – Flawed supplier tenders

September 19, 2006

television & electronic production

Undertaking a tender process while providing an advantage to a preferred participant. The expectation of most advertisers and their agency contracts state that the agency will procure the services of…

Consolidating Marketing Services To One Supplier – Case study

April 7, 2010

case studies

…direct marketing and database marketing, but one global network creative agency and associated media agency across all market. The creative and media agency had provided a proposal to align all…

Is procurement fraud a risk to advertising and marketing?

June 17, 2010

agency remuneration / compensation, agency search & selection, interesting observations

…10 years as a pitch consultant leads me to believe open corruption is relatively rare in the selection of marketing suppliers, I have heard of several examples of obvious cronyism…

If chemistry is so important, why do so many agencies get it so horribly wrong?

April 23, 2010

agency search & selection

…composed exclusively of women and yet all but one agency had teams exclusively of men. However, the final agency had one woman who spent the entire time fussing over her…

Why Every Pitch is a Digital Pitch

June 27, 2012

agency search & selection, agency solutions, marketing procurement, social media & digital marketing

…it’ll need digital integration points. A proven process that includes partner agencies and digital touch-points is a must have from any agency. What tools does the agency use to communicate?…

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Benchmarks

Managing Marketing: Marketing strategy, planning and implementation from a CMO perspective

Managing Marketing: Agile Process In Marketing

Newsletter- July 2013

How To Transform Your Agency Relationships!

Managing Marketing: The importance of understanding culture to stay relevant in a changing world

Top 5 agency “no no’s” – No 5 – Flawed supplier tenders

Consolidating Marketing Services To One Supplier – Case study

Is procurement fraud a risk to advertising and marketing?

If chemistry is so important, why do so many agencies get it so horribly wrong?

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