…time) consensus among the 28 assembled pitch consultants from around the world. So here is the new land grab for the lion share of the marketing budget: Agencies are positioning…
…agencies? Agencies have cash flow problems too. Yet many governments, including the EU, have laws governing these unfair payment terms to small to medium companies. Yet these so call good…
…agencies? The dictionary says to remunerate is to reward for effort or output. While to compensate is to make good for damage or loss. So, do you reward or make…
…Strategic – the one or two agencies that have the skills to contribute significantly to the strategic development of the brand Specialist – the agencies that have the specialist skills…
…requirements of the marketing team were not matched to the capabilities of the suppliers. If a more detailed analysis of the spend data was undertaken and the marketing teams engaged…
Thanks to our Senior Digital Consultant, Russell Easther, I saw this video this morning from Isobar which is the best and simplest overall explanation of how to integrate your digital…
…And they focus heavily on processes, technology and their staff to service guests. To the extent of giving staff $2,000 to satisfy guest’s needs rather than having to fill out…
…media, but because understanding performance is the best way to refine a media buying strategy to best effect. If you want to start understanding the real details – the difference…
…buy audiences rather than media placements. They bring together the reality of placing the right ad, at the right time, with the right message, in the right context for the…
…orchestral score. The competence of the individual players is not the issue – the bigger question is how do they sound when they play together, each mastering its part? The…
…ensuring all of the intellectual property, digital assets and know-how is transferred to the new agency either from the incumbent or from the marketing team and the other agencies in…
…people think to collaborate means organising more meetings? There are already too many meetings. And there is more to collaboration than sitting in meetings. Find out how to collaborate here…
…test and learn and the other is how to become more nimble and faster to market. Hear the difference here in a Golden Minute. SCRIPT Is your marketing agile? More…
…combined with her research into client/ agency relationships whilst completing her Master of Business – Marketing, places Lydia at the forefront of helping businesses achieve better business results through improved…
Business Consultant Brian is responsible for the business operation and customer service delivery within the Trinity P3 Group of the Scope Metric(TM) methodology. His extensive experience in the development and…