You searched for Agency & Supplier Search Selection

Is procurement fraud a risk to advertising and marketing?

June 17, 2010

agency remuneration / compensation, agency search & selection, interesting observations

…10 years as a pitch consultant leads me to believe open corruption is relatively rare in the selection of marketing suppliers, I have heard of several examples of obvious cronyism…

If chemistry is so important, why do so many agencies get it so horribly wrong?

April 23, 2010

agency search & selection

…composed exclusively of women and yet all but one agency had teams exclusively of men. However, the final agency had one woman who spent the entire time fussing over her…

Why Every Pitch is a Digital Pitch

June 27, 2012

agency search & selection, agency solutions, marketing procurement, social media & digital marketing

…it’ll need digital integration points. A proven process that includes partner agencies and digital touch-points is a must have from any agency. What tools does the agency use to communicate?…

Agency Pitch Consultants Accused of ‘Double-Dip’

January 18, 2011

agency search & selection

…name) took up a good-old-fashioned direct-mail campaign, but with a bit of a twist. Over the past couple weeks, he has sent several large marketers and agency new-business executives a…

Why your agency may not be your best solution for your digital strategy alignment

December 12, 2011

agency search & selection, agency solutions, social media & digital marketing, strategic management

How did you select your digital agency? Did you need a Facebook page or a microsite or perhaps some banners ads and the creative agency said they can do that…

Does procurement need rebranding or repositioning?

August 12, 2013

interesting observations, marketing procurement, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. I was invited to facilitate three dialogues as part of the CIPSA CPO Agenda 100…

How to manage your television advertising production costs

July 13, 2012

agency solutions, strategic management, television & electronic production

…estimates are often long, detailed and confusing, making assessment difficult while agency estimates often provide no significant insight or transparency in their brevity. There are an increasing number of production…

If structure follows strategy how is marketing strategically positioned in your organisation?

December 21, 2011

interesting observations, strategic management

…centralised and decentralised models, there are a number of structural features that can quickly identify if marketing is seen as: A supplier An advisor A partner A leader Some of…

Top 10 tips for a successful pitch process

June 1, 2015

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement

…look more efficient. Understand what chemistry is. If you don’t understand you may want to read ‘The importance of chemistry meetings in the advertising agency selection process‘. Good chemistry between…

The IMAA versus NSW Government: Principles, Complexity, Irony, Challenge & Reality

September 8, 2021

agency remuneration / compensation, agency search & selection, marketing procurement

…the current roster, and to be fair this agency, based on quotes in a previous article, appears disappointed at the prospect of losing its share of NSW Government business), most…

Smaller Agencies are a Safer Bet for Larger Clients

April 22, 2020

agency search & selection, agency solutions, industry news & trends

…big business can’t get out of. We can help you get corporate clients, take your first step here. TrinityP3 has published a definitive guide to Agency Selection. Read it here….

The five universal principles of successful pitch management

July 17, 2013

agency remuneration / compensation, agency search & selection, marketing procurement, strategic management

…agency partners in digital, search, media buying, advertising, direct, shopper, event, media planning, PR, research, social media and call handling. Naturally, we don’t use the same methodology in each sector….

Managing Marketing: The Twenty Year History Of TrinityP3 so far…

January 17, 2020

agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing procurement, podcasts

…or two agencies. It was no longer just a creative agency and a media agency; there was suddenly this roster of agencies. So as procurement started to take more and…

5 top trends for call centres and the pricing model dilemma

September 18, 2013

agency remuneration / compensation, agency search & selection, agency solutions, customer relationship management, data & direct marketing, industry news & trends

…make & receive outbound and inbound phone calls with prospects and/or customers. Over the past decade the Australian call centre industry has undergone significant growth and change. I’d like to…

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Is procurement fraud a risk to advertising and marketing?

If chemistry is so important, why do so many agencies get it so horribly wrong?

Agency Pitch Consultants Accused of ‘Double-Dip’

Does procurement need rebranding or repositioning?

How to manage your television advertising production costs

If structure follows strategy how is marketing strategically positioned in your organisation?

Top 10 tips for a successful pitch process

The IMAA versus NSW Government: Principles, Complexity, Irony, Challenge & Reality

Smaller Agencies are a Safer Bet for Larger Clients

The five universal principles of successful pitch management

Managing Marketing: The Twenty Year History Of TrinityP3 so far…

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