…10 years as a pitch consultant leads me to believe open corruption is relatively rare in the selection of marketing suppliers, I have heard of several examples of obvious cronyism…
…composed exclusively of women and yet all but one agency had teams exclusively of men. However, the final agency had one woman who spent the entire time fussing over her…
…it’ll need digital integration points. A proven process that includes partner agencies and digital touch-points is a must have from any agency. What tools does the agency use to communicate?…
…name) took up a good-old-fashioned direct-mail campaign, but with a bit of a twist. Over the past couple weeks, he has sent several large marketers and agency new-business executives a…
How did you select your digital agency? Did you need a Facebook page or a microsite or perhaps some banners ads and the creative agency said they can do that…
…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. I was invited to facilitate three dialogues as part of the CIPSA CPO Agenda 100…
…estimates are often long, detailed and confusing, making assessment difficult while agency estimates often provide no significant insight or transparency in their brevity. There are an increasing number of production…
…centralised and decentralised models, there are a number of structural features that can quickly identify if marketing is seen as: A supplier An advisor A partner A leader Some of…
…look more efficient. Understand what chemistry is. If you don’t understand you may want to read ‘The importance of chemistry meetings in the advertising agency selection process‘. Good chemistry between…
…the current roster, and to be fair this agency, based on quotes in a previous article, appears disappointed at the prospect of losing its share of NSW Government business), most…
…big business can’t get out of. We can help you get corporate clients, take your first step here. TrinityP3 has published a definitive guide to Agency Selection. Read it here….
…agency partners in digital, search, media buying, advertising, direct, shopper, event, media planning, PR, research, social media and call handling. Naturally, we don’t use the same methodology in each sector….
…For procurement professionals, understanding the importance of value creation and leveraging effective agency relationships (instead of cost-out thinking) are key to transforming this relationship. Here are some pointers on understanding…
…or two agencies. It was no longer just a creative agency and a media agency; there was suddenly this roster of agencies. So as procurement started to take more and…
…make & receive outbound and inbound phone calls with prospects and/or customers. Over the past decade the Australian call centre industry has undergone significant growth and change. I’d like to…