You searched for How to avoid the traditional to digital marketing transition trap

Dennis Flad

May 21, 2019

…holistic view on marketing and brings these skills to help our clients innovate, transform and reposition themselves with impactful go-to-market strategies. He can provide the expertise and capacity required to…

Managing Marketing: Intellectual Property and Innovation

May 15, 2020

industry news & trends, marketing procurement, podcasts, return on investment

…yes. And then if the machine is owned by someone then ipso facto they own the rights to it. Audrey: There is a lot of debate around that. Darren: The…

Strategic Alignment

September 6, 2011

…are aligned to their business needs. Strategic questions include; Do you have the right structure in the marketing department and the right engagement process internally and externally? Do you have…

A blueprint for reducing your advertising production costs

October 28, 2011

agency remuneration / compensation, agency solutions, marketing process optimisation, print production, television & electronic production

…of the recommended marble top, affect the functionality or even the aesthetics of the kitchen? The same conversations can be had with the agency in relation to costs. What is…

Are We Mixing Up Creativity With Innovation?

June 28, 2013

agency solutions, industry news & trends, marketing process optimisation, return on investment, strategic management

…However, once into production, they discovered the model making and animation required was too complicated and expensive and the series faced disaster with the pilot episode barely complete. The solution?…

What do you call a gathering of Pitch Consultants?

October 14, 2019

agency search & selection, marketing procurement

…the rise and rise of data and technology in marketing communications. These tools are unavoidable in the digital age, and used in tandem they can take on much of the…

The First Step for The Agency of the Future: Become a Well-Run Business

April 1, 2019

agency remuneration / compensation, agency solutions, industry news & trends

…they are not economically feasible on a sustainable basis under today’s business conditions. In order to transform themselves into Agencies of the Future, agencies first need to improve their business…

Why working / non-working ratios no longer work for advertising

October 27, 2017

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, return on investment

…and venture capital. Their use of the term is to inform the market that they have magically discovered the investment strategy to turn the flagging performance of these entities around…

5 questions to ask agencies in the new marketing landscape

May 26, 2014

agency solutions, interesting observations, marketing process optimisation

…their purpose? 5. How are they measuring their impact on the marketing landscape? Most agencies claim to measure the impact of their work, however what impact are they really measuring?…

Newsletter – October 2007 2

October 16, 2014

…interpreted by the marketing department and then distributed to other departments within the organisation. At the end of the day it’s the study of consumer behaviour, this time, in an…

Reflections on an Ad Industry at War With Itself

September 16, 2019

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement, strategic management

…downsizings, along with their TV, radio, and print responsibilities. This was familiar territory for them; they knew what they had to do, and they had the expertise and the resources…

10 Ways For Marketers To Avoid Agency Sticker Shock

December 18, 2013

agency remuneration / compensation, marketing process optimisation, marketing procurement, resource rate calculator, return on investment, strategic management

…management. In the end, avoiding sticker shock is easy if you take the time to prevent against it. How does your organization proactively plan to avoid and manage potential sticker…

How to avoid the agency search and selection beauty parade

October 3, 2014

agency search & selection, agency solutions, marketing procurement

…the benefits of the alternatives we offered. In this video I outline the problems with the beauty parade, but more importantly share ways to avoid the process. Check it out…

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Dennis Flad

Managing Marketing: Intellectual Property and Innovation

Strategic Alignment

A blueprint for reducing your advertising production costs

Are We Mixing Up Creativity With Innovation?

What do you call a gathering of Pitch Consultants?

The First Step for The Agency of the Future: Become a Well-Run Business

Why working / non-working ratios no longer work for advertising

5 questions to ask agencies in the new marketing landscape

Newsletter – October 2007 2

Reflections on an Ad Industry at War With Itself

10 Ways For Marketers To Avoid Agency Sticker Shock

How to avoid the agency search and selection beauty parade

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