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Why procurement might take over marketing one day

February 28, 2014

interesting observations, marketing process optimisation, marketing procurement

This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. Management…

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August 9, 2011

…- USA, Canada & Mexico Your Industry* MarketerProcurementAgencyIndustry SupplierOther Phone Number* Category* Agency Search & SelectionSupplier Roster ManagementAgency RemunerationMedia Planning & BuyingDigital & Data ManagementContract & Dispute ResolutionAdvertising ProductionSustainable MarketingSpeaking…

So what does it take to get your agencies working together?

September 28, 2019

One of the many reasons marketers talk about a full service agency offering is they believe this will solve the collaboration problems with managing a roster of agencies and vendors….

Unintended messages in client-agency relationships

June 21, 2022

agency remuneration / compensation, marketing process optimisation

…on agency roster structuring, tender management or client-agency relationship assessment. In the interest of raising awareness of what you might be saying to your agencies by default or by accident,…

What if the problem with your agency is you and not them?

August 2, 2021

agency solutions, Evalu8ing - Relationship Performance Monitoring

…relationships? Or do you need help to find out if you’re the problem instead of them? Ensure your agencies and roster is delivering maximum performance with our Agency Performance Services…

When money talks in a pitch, why does everyone else shut up?

March 25, 2015

agency remuneration / compensation, agency search & selection, marketing procurement

This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and…

How to perform successful surgery on your marketing budget

August 13, 2012

agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, return on investment

…cost option on the roster, depending on the volume of work and budget. Of course there are some traps and pitfalls, like how to stop the quality of all the…

Why a scope of work is essential for managing agency value

October 24, 2018

agency remuneration / compensation, agency solutions

…which is also known as a scope of work. I find it fascinating when we work with our clients on either their agency fee agreement or their roster rationalisation and…

Will your silo based approach turn you into the next Kodak?

September 2, 2016

interesting observations, marketing process optimisation, strategic management

…monumentally misread their customers. As a result, management made a product based decision to shelve digital cameras to save their film business and as a result drove a big rusty…

Good or Great?

May 25, 2021

…matters. STEPHEN: It’s about achieving a standard and then the maintenance of those standards… but maintaining high standards on an ongoing basis across your entire client roster is a complex…

To pitch or not to pitch? The issues every marketer should consider before answering this question.

January 6, 2012

agency search & selection, agency solutions

…numbers of like suppliers to achieve economies of scale and to assist in supplier management. In this case only existing suppliers on the panel would be asked to participate. But…

The top 7 questions everyone should be able to answer for a harmonious client-agency relationship

August 23, 2021

Evalu8ing - Relationship Performance Monitoring

…help bring your team up to speed with what’s really important for you and your business? If you do not have the time or resources to manage your roster performance,…

Value based agency remuneration considerations for direct response and retail advertisers

January 27, 2012

agency remuneration / compensation, agency solutions, customer relationship management, strategic management

…solution and is having difficulty reconciling the investment in loyalty and Customer Relationship Management (CRM) with their traditional retailing business model based on reach and frequency and co-operative funding. Here…

Agency Remuneration Negotiation – Case study

February 8, 2011

agency remuneration / compensation, case studies

…and costs. But a recent rationalisation of the roster had seen and increase in agency proposed fees rather than the fall due to the desired economy of scale. The negotiations…

Managing Marketing: The benefits and complications of production decoupling

July 18, 2018

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, podcasts, return on investment, television & electronic production

…work you do in the Cannes awards? TrinityP3’s Production Management Assessment provides a detailed evaluation of your current production operation and recommendations to achieve optimal performance. Find out more here…

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Why procurement might take over marketing one day

Contact

So what does it take to get your agencies working together?

Unintended messages in client-agency relationships

What if the problem with your agency is you and not them?

When money talks in a pitch, why does everyone else shut up?

How to perform successful surgery on your marketing budget

Why a scope of work is essential for managing agency value

Will your silo based approach turn you into the next Kodak?

Good or Great?

To pitch or not to pitch? The issues every marketer should consider before answering this question.

The top 7 questions everyone should be able to answer for a harmonious client-agency relationship

Value based agency remuneration considerations for direct response and retail advertisers

Agency Remuneration Negotiation – Case study

Managing Marketing: The benefits and complications of production decoupling

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