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Learn how CEOs & CMOs are restructuring their marketing teams for success – Infographic

April 12, 2017

agency solutions, industry news & trends, marketing process optimisation, strategic management

…five years is designing new marketing structures for our clients. This work arose from the projects where we would restructure their external roster of agencies and suppliers to their strategy,…

Newsletter 26 May 2021

May 25, 2021

Global Marketing Management Update 26 May 2021 Welcome to the May edition of TrinityP3’s e-news The majority of the public supports climate action and the need for government and business…

Managing Marketing: Specialist Versus Size and Scale When It Comes To Agencies

April 5, 2019

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, media planning & buying, podcasts

…how you’re going to spend it? We exist to help you drive the best possible performance outputs. We can help you innovate to achieve this with these Agency Performance Services…

How to avoid headaches when preparing for an agency search

September 24, 2018

agency search & selection, agency solutions

…chemistry right and defining boundaries across your agency roster is crucial in ensuring you’re not just exchanging one problem for another. How do you define value? Given the trend towards…

The inherent danger of the creative beauty parade pitch process

August 20, 2014

agency search & selection, agency solutions, interesting observations, marketing procurement

…about the many benefits of the strategic workshop including the opportunity to get alignment with your agency roster and alignment within your own organization. But recent experiences have shown that…

Newsletter 28 April 2021

May 25, 2021

Global Marketing Management Update 28 April 2021 Welcome to the April edition of TrinityP3’s e-news Pitching for a new agency, or testing out your incumbent agency, is a risk. The…

The #1 complex challenge and simple opportunity for business leaders

January 22, 2014

industry news & trends, marketing process optimisation, marketing procurement, return on investment, strategic management

…siloed a business becomes, the harder it is to create unity, consistency and simplicity. One impact of silos is that your roster of agency service suppliers can grow out of…

Please Agency, do not thank me when you win a new business pitch

December 20, 2013

agency search & selection, agency solutions, marketing procurement

…the roster structure and strategy. 2. Matching the agency attributes to the advertiser needs The next step is to then use our agency register and the industry knowledge we have,…

Agency Remuneration Negotiation – Case study

February 8, 2011

agency remuneration / compensation, case studies

…and costs. But a recent rationalisation of the roster had seen and increase in agency proposed fees rather than the fall due to the desired economy of scale. The negotiations…

Bringing diversity, inclusion, philanthropy and environmental sustainability to the agency selection process

January 11, 2021

agency search & selection, green marketing & sustainability, industry news & trends, marketing procurement

…the marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. 2020 was an unprecedented year. The global pandemic….

The advertising industry is stuck in the 1960s – thinking ‘small’

March 11, 2020

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement

…With the change in creative opportunities, comes an explosion of executions. According to Michael Farmer’s US analysis, for every 10 creatives amongst an agency roster, today’s typical Scope of Work…

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Learn how CEOs & CMOs are restructuring their marketing teams for success – Infographic

Newsletter 26 May 2021

Managing Marketing: Specialist Versus Size and Scale When It Comes To Agencies

How to avoid headaches when preparing for an agency search

The inherent danger of the creative beauty parade pitch process

Newsletter 28 April 2021

The #1 complex challenge and simple opportunity for business leaders

Please Agency, do not thank me when you win a new business pitch

Agency Remuneration Negotiation – Case study

Bringing diversity, inclusion, philanthropy and environmental sustainability to the agency selection process

The advertising industry is stuck in the 1960s – thinking ‘small’

Newsletter 14 August 2019

Newsletter 03 May 2017

Newsletter- February 2013

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