You searched for How to avoid the traditional to digital marketing transition trap

Changing agencies is changing more than just a supplier

January 8, 2016

agency search & selection, agency solutions, marketing process optimisation, marketing procurement, strategic management

…there is a responsibility on the marketer to ensure that the selection of the new agency integrates into the roster. Consider the roster The decision to go to market and…

Clients: You Are What You Brief

May 10, 2017

agency solutions, industry news & trends, marketing process optimisation, return on investment, strategic management

…to be created. As one agency told us: Clients need to engage their audience – the agency – with the same effort, focus, and interest that they expect the agency…

Marketing is complicated enough but your agency search shouldn’t be

June 17, 2019

agency search & selection, agency solutions, interesting observations, marketing procurement

…which agencies to see, what to ask and how to manage all aspects of the process, what are the big mistakes to avoid? From under estimating the importance of chemistry…

How financial services marketers get customer experience so wrong

October 31, 2016

customer relationship management, data & direct marketing

…to appear before the House of Representatives Standing Committee on Economics is a sideshow by the Government to show the electorate that they are making a stand on the financial…

How to leverage the new media landscape in the face of continued media marketplace change

June 29, 2012

media planning & buying, return on investment, social media & digital marketing, strategic management

…emphasis on the quality of content and the capacity of media to engage their audience. Convergence is blurring and confusing the boundaries between media. Indeed the traditional definitions of media…

Edition 68 – Media strategy benchmarking – March 5 2007

March 12, 2007

media planning & buying

…digital platform and the many channel options this has provided, traditional media channels are embracing technology to expand the options they offer. The increasing number of new channels and the…

Kylie Sandercock

January 6, 2021

…Kylie worked as the Finance Director for a Boutique Hospitality Group, however has held senior Finance Roles at Publicis Media, part of the Publicis Groupe, one of the top four…

Value based agency remuneration considerations for direct response and retail advertisers

January 27, 2012

agency remuneration / compensation, agency solutions, customer relationship management, strategic management

…to integrate customer relationship management into their retail model. It was time to help them define, or perhaps re-define, the business they were in and assist them in finding the…

Managing Marketing – Data, big data and the transformation of market research

April 29, 2016

data & direct marketing, interesting observations, podcasts, strategic management

…and revealing the underlying motivations. You can listen to the podcast here: Follow Managing Marketing on Soundcloud or iTunes Transcription: Darren: Welcome to Managing Marketing and today I’m joined by…

How TrinityP3 helps advertisers find the perfect PR partners – Four case studies

September 3, 2018

agency remuneration / compensation, agency search & selection, marketing procurement

…process. Following the extensive search and discussion on the consideration list the client decided to run the pitch internally and was thrilled with the results of the shortlist. Results and…

The advertising industry is stuck in the 1960s – thinking ‘small’

March 11, 2020

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement

…having copywriters and artists sitting together with equal status. Prior to this, copywriters and artists were pretty much told to separately fill in the spaces they were given by the…

Media Performance

June 8, 2017

…is delivering the results they want. This could mean anything from making sure they have the right agencies and media supply chain partners, to implementing the performance protection in their…

Managing Marketing: good agency contracts and good contractual practice

July 15, 2016

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, podcasts, strategic management

…actually bothered to get the contract, referred to it so that they knew how to bill the client and the fees had dropped because the contract actually didn’t allow for…

Benchmarks

July 24, 2019

…to appreciate the range of data available. Or let us know by tweeting the cost description to @adcostchecker with the hashtag #newcosts If there is enough interest in a particular…

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Changing agencies is changing more than just a supplier

Clients: You Are What You Brief

Marketing is complicated enough but your agency search shouldn’t be

How financial services marketers get customer experience so wrong

Edition 68 – Media strategy benchmarking – March 5 2007

Kylie Sandercock

Value based agency remuneration considerations for direct response and retail advertisers

Managing Marketing – Data, big data and the transformation of market research

How TrinityP3 helps advertisers find the perfect PR partners – Four case studies

The advertising industry is stuck in the 1960s – thinking ‘small’

Media Performance

Managing Marketing: good agency contracts and good contractual practice

Benchmarks

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